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Why is it called a Step and Repeat?

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Why is it called a Step and Repeat?

This term has two origins. The first origin starts in Hollywood with the action of stars “Stepping” up to have their photo taken, then stepping down and having the next star “Repeat” the same action for their photo.

The second, is from the technical term “step and repeat” used in the graphic design industry that describes taking a graphic element and repeating it over and over again across a medium. Primarily this was to create copies of a printed item like business cards that could be arranged across a large sheet (like how the logos are repeated across the step and repeat backdrop) for printing and later cut down to the individual card.

Where did Step and Repeat Backdrops come from?

Step and Repeat backdrops have been used for decades, originating in Hollywood as a way to promote the underwriter of events. Once marketeers realized photo’s of events were being shared long after events had come to an end, the idea to put a Step and Repeat Backdrop in the photo area of a high profile event was conceived.  They could then charge companies and organizations to have their logos on the backdrop as a promotional service. As you’ve probably noticed this was a great success. Whenever you see a photo of any red carpet event circulating on the internet, logos fill the background. For organizations that paid for the exposure, their logo’s are now being passed around with famous faces all across the internet.

How are Step and Repeats made?

There are many ways to achieve a step and repeat photo backdrop. The simplest way is to purchase a custom printed step and repeat backdrop banner and a banner stand. This will come on a roll(vinyl) or folded up in a bag(fabric), depending on if you ordered a vinyl or fabric backdrop. The backdrop itself will have a top and usually a bottom pole pocket that you can slide the banner stands horizontal bars through and attach to the banner stand’s vertical bars. Then just extend and tighten up the telescoping bars to deploy the backdrop.Here’s a video showing how to set up a banner stand.

Fabric Banner Step and Repeat

Another way is called a Hop-Up Display. This is engineered to be put and taken down quickly and to be reused may times so the cost is usually more than a banner stand. It come’s in a plastic or canvas case with wheels. To set this up you simply remove the hop up from its case and set it face up on the floor. Then pull on two opposing corners until the fabric on the face is stretched tight. At this point it can be easily pushed back to it’s compact size, so you’ll need to secure the connectors around the edges. Then you can stand it up and finished securing the connectors around the middle area. Here’s a video explaining a Hop-Up in detail.

LIfe Size Cutouts

If you have an existing wall,  or even windows, and you just need to turn it into a step and repeat backdrop there’s an option for that. Wall wraps or wall murals is a great way to do this. This is achieved by having a printing company like Heritage Printing design and print wall wrap vinyl and install it directly to your wall. This is not a portable option and it is a single use product but the end result looks great and you can leave it on the wall as long as you like.

Step and Repeat wall wrap

A few other options are rigid substrates that connect together. This can be anything from a heavy duty prebuilt wall to direct printed foam-boards or similar material that are held up by floor stands commonly referred to as Might Mounts. A reputable sign company can provide these and the direct printed substrates to assembly on site.

Direct Printed Rigid Substrate Backdrop

What’s the difference?

The biggest difference in these are the portability and  reusability, and greatly influenced by these factors, the price. If you need something that will be used one time for one event the Mighty Mounts and rigid substrates are probably your best option. Given you can transport the rigid substrates to the destination or are nearby your sign vendor for them to deliver and install them for you.

If you are nearby the sign company and have an existing wall, the wall wrap is probably best. Its the most durable of all of the options listed. If it is temporary there is specific vinyl we use with an adhesive designed to be removed after a short time,  with little to no damage to the existing wall.

If you plan to reuse it several times and will need to move it from one location to another, you should go with a Step and Repeat Banner Stand or a Hop-UP display. The Hop-Up is more expensive but will last much longer and is easier to setup and take down. So consider how many times you’ll be using it before you decide on either. Both the banner stand and the Hop-Up Display can have the graphic replaced so you can update your logo’s or design without having to buy a new standing system.

If you need help deciding on what option is best for your event, or you need to get an order placed, Heritage Printing does all the above and some. Give us a call and we’ll help you make the very best of your next event!

 

 

 

 

 

 

Here Come New Ideas for Wall Murals

Murals are small or large graphics adhered to an interior or exterior wall. The graphic can be painted or printed vinyl.

Instantly improve your office interior with a high-quality wall mural. Cover the outdated white painted walls with an impressive graphic that will have your clients, visitors and friends commenting and remembering the visit.

Wall Mural

Wall Mural

Vinyl

Our full-color print on Mohave vinyl, which is durable and has an adhesive backing that requires no glue for adhesion to the wall. The absence of glue removes the fumes commonly associated with glue and paint. Mohave vinyl is easy for us to install, most wall murals can be completely finished in an hour.
Paint is permanent, our wall mural can be removed without any damage to most walls. If you want to change a painted wall mural, you have to cover the wall with primer, sometimes several times, just to return to a usable wall surface. With our adhesive vinyl, removal is simple, easy and fast, without any offensive smells.

Wall Mural

Wall Mural

Graphic Design

Our Creative Services department has collectively over 50 years of experience. We employ six graphic designers, there is never a delay in designing your mural.

Wall Mural

Wall Mural

Color Matching

Our digital technology can color match any company colors, with the provided Pantone color code. You never want variance in your company brand, we guarantee to match your colors.

Installation

Having the mural installed on your wall is easy. After proof approval and print, we schedule an appointment to visit your office and apply the mural. Our staff have decades of experience and always show up on time. The install takes less than an hour for most mural installs. We arrive on time, install your mural and clean up all debris.

Commercial Interior Design Charlotte

Commercial InteriorsFeng Shui is a system of harmonizing the environment, we utilize Feng Shui to create a commercial office interior for our Charlotte clients. Window graphics flow with the wall wrap, floor graphics and custom lobby signs to embrace your office visitors, encourage your employees and create an atmosphere of professionalism.

Design, Print & INSTALL!

Designing commercial interiors are never difficult when you call Heritage Custom Signs, our staff has amassed decades of commercial interior design, our portfolio of commercial interior design projects is amazing.
Commercial Interiors

Our Specialties

  • Commercial Design
  • Hospitality Design
  • Retail Interior Design
  • Restaurant Design
  • Corporate Offices

Commercial InteriorsWe work in a single office, a conference room or an entire building, we communicate with you to plan the theme and design. Adhesive vinyl is used for window graphics, frosting interior windows and floor graphics. Our abilities to dramatically impress your visitors is unmatched!

Our interior signage includes:

We also offer custom contour cut signage, product displays and custom workspaces.

Your office theme can represent your company brand, a personal inspiration or any imagery imaginable. We bring your workspace to life!

#Commercial-Interiors

Kevin Smith
Marketing Manager
Heritage Custom Signs

Commercial Interiors

Commercial Interiors