Print Quality – Does it Matter?

How much does quality matter? The Internet provides us the ability to compare “apples to apples” and choose a lesser price or purchase from a trusted vendor. One website (that started by selling books) made searching, comparing and buying items online extremely easy.

There’s nothing wrong with being an educated consumer, that’s not what this article is about, more so it’s about understanding what you’re buying and the quality of the printed product.

Best of Show 2016

Best of Show 2016

We are printers, we print books, magazines, newsletters and most (not all) things paper. We also print “wide-format” which is a roll to roll printing of fabric and vinyl, our capabilities also include printing on a rigid substrate. We own a total of 17 commercial printers that have the capabilities to print a variety of quality levels. For example: our Mimaki JFX200-2513 flatbed printer provides an excellent print quality on a 4’ x 8’ board on average of 12 minutes per board. Our newest printer, VUTEk GS 3250 LX Pro, can produce the exact board in 4 minutes, at better quality resolution and it also prints white ink! Quality level does affect price, a banner to be viewed at 50’ or more has no need for the quality levels of the wall art to be installed on your office wall.

Outdoor Mesh Banner

Outdoor Mesh Banner

How can you determine the print quality
of the item you are about to purchase online?
You can’t!

That’s when the educated consumer in you surfaces. You can find out what equipment is being used to print your order and research the quality levels of that machine, I read online reviews, but I only trust recent reviews, the last 60 days is as far back as I go. BTW: the absence of recent reviews speaks volumes to me.

Shop Online

Shop Online

When your print must color-match your company colors, how can you be assured your printer can match it? Some printers use the “Pleasing Color” method, which is getting close to your color, but it’s not exact.

Color Grid

Color Grid

We have a 4-Step system to color match:

  1. We print a color grid with swatches, that are different shades of the intended color

  2. Use the Pantone color-match book to identify the correct swatch, providing the color build, AKA Pantone Color Code

  3. Edit the print file in our graphics software to match the code

  4. Print a test on the desired substrate, visually compare and adjust if needed to meet exact match

Retractable Banner Stands

Retractable Banner Stands

Print quality can be determined using numerous measuring factors, owning an array of printers, empowers us the ability to print your order to the quality level you desire.

Hiring the Right People

There are no “Little Blue Pills to Success” and that includes your hiring process, and there is no dot com “Only the Best People” solution online. The facts are, you must put in the work to get the results and nobody gets it right every time!

Growing your business requires additional staff and even the best interviewing process cannot guarantee a perfect fit. Often, it’s not the work that falls short of expectation, it’s the camaraderie between co-workers that never seem to meld as hoped. Let’s face it, the individuality that makes us great, is exactly what separates co-workers from being team mates.

“Anyone can fake a smile for an interview,
nobody can fake it for 90 days!” – KJr

The wrong hire can set you back harmful levels, a small business may not recover from a bad employee.

I HAVE GOOD NEWS!

There are ways to swing the hiring odds in your favor, here are some tips we use to ensure a good decision when on-boarding new team mates.

  1. Patience – most mistakes are made with quick reactions, that holds true for hiring too. Take time to research the individual and provide your business the best opportunity to be successful.

  2. Interview – have multiple managers interview the applicant, everyone will get a unique perspective of the candidate and provide valuable insight.

  3. Craig – stop using this guy’s list! The percentages of finding the “right fit” is very low on a P2P free website, use a quality paid service if you decide to explore online. You get what you pay for.

  4. Organization – are you seeking a very detailed and organized individual? Walk them to their car after the interview, you can learn a lot about someone from how they maintain their personal space (car).

  5. Social – do you review social media posts? 69% of Americans use social media, it’s another insight into the decision you are about to make.

  6. History – look at the reviews for previous employers, was your candidate involved in customer service during the timeframe of those reviews?

  7. Pray – if you pray, pray for the decision you’re about to make.

MORE GOOD NEWS

We’re always accepting applications for self-motivated team players. Come join a rising leader in our industry.

What is a Lenticular Wall Display?

Lenticular Wall Display

Lenticular Wall Display

Lenticular Wall Display

Lenticular printing is the process of merging multiple images to form a single image that has multiple messages, that are seen differently depending on the viewing angle.

Nelson, a design, architect and consulting firm, contacted Heritage for a unique lenticular wall display for their client. The signage would have “OUR INNOVATION AND CHANGE” from one angle of view and “FUELED BY OUR PEOPLE” by the opposite angle.

Lenticular Wall Display

Lenticular Wall Display

THE PROCESS

  • It began with the artwork, we had the client’s multiple pieces of art to edit and format into the single image.

  • The art was direct image printed to a PVC substrate. “Print and Stick” (printed on adhesive vinyl) was not an option on this project as the finished display would be ridged.

  • The board was routed, at precise intervals, to allow the substrate to fold to 45º angles, thus separating the single image into the view angles.

  • The display was folded to have hard crease lines and supported at each angle to ensure conformity and uniformity with pre-cut angle brackets from the same substrate.

  • The signage was then adhered to an additional “backing” substrate for more support and mounting integrity.

  • The display was delivered and installed in the client’s office as an inspirational and motivational display.

Lenticular Wall Display

Lenticular Wall Display

James Zambrano, Project Coordinator & Creative Genius: “Collaboration on the creative direction and fabrication of the custom wall display was both rewarding and inspirational to me personally.”