Retail Signs – Seasonal and Perpetual

Tis the Season to be Jolly!

Holiday Shopping @ Retail Stores

Holiday Shopping @ Retail Stores

It’s also the busy season for retail stores and they know it’s more than just Black Friday and digital advertising. Monopolizing as much revenue as possible during this feasting season is critical to their bottom line, all aspects of marketing are utilized.

Seasonal marketing takes place months ahead of a season, being prepared 4-6 months in advance help avoid mistakes, delays, and expedite fees. When the weather is hot,and we are dreaming of weekends at the lake, marketers are thinking about the holiday season and how to maximize product exposure. Marketing departments are designing retail signage in June-July, for a successful campaign in November-December.

Retail Store Graphics

Retail Store Graphics

Retail signs have an extensive range of shapes, sizes, applications and substrates,storefront window graphics are powerful for city brick and mortars, interior POP signs encourage additional purchases, while in-store banners, displays and a variety of commercial print can inspire existing and new customers.

Retail Sign Substrates

  • Acrylic
  • PVC
  • Fabric
  • Vinyl
  • EagleCell
  • Cardboard
  • Wood
  • ACM Brushed Aluminum
  • Foamcore
  • Corrugated Plastic
  • Card stock
  • Converd Board
  • Polystyrene
  • Ultra-Board
  • Gator Board

Retail Store Signage

Retail Store Signage

The large variety of materials enable quality production of retail signage on any budget. Direct Image Print (DIP) embeds the inks into the substrate for a vibrant, full-color sign. Digital imagery can be printed to high qualities for short-term seasonal use or long-term signage providing exposure for years.

Our signage services include everything needed or it’s scalable to only your specific need. We offer services from brainstorming/design to installation/removal if needed, or just print, process and deliver. Our business model is built upon providing the signage you need, on time and on budget, no stress, just solid customer service and quality signage.

Retail Store Signage

Retail Store Signage

Heritage Printing – We Know Print!

 

Kevin Smith
Marketing Manager
Heritage Printing

Acrylic Signs

Acrylic is the perfect substitute for glass signage, it’s more durable,cost effective and is extremely versatile. Office signs are often made from acrylic because of the professional; appeal they represent. Beautiful and completely customizable, a contour cut, 3-Dimensional, stand-off lobby sign always makes that good first impression!

SUBSTRATE

Acrylic is a Plexiglas material that is available in numerous colors. We custom print and cut 4’ x 8’ boards in thicknesses from 1/8” to 1” (in ¼” increments).
Acrylic is durable enough to use indoors or out. Outdoor use tends to shorten the lifespan due to damage from the sun and elements.

DESIGN

Our creative arts department can replicate your brand, design a “new look” using your brand or create an original brand for you. There is never an art issue when we design, and your files will always be securely saved for future use.
Our manufacturing process includes a variety of custom options, including standoff, double standoff, 3-D, and a variety of additional substrates (like wood) to accent the acrylic. Our design team can upfit your custom sign with any or all of these options.

PRINT

We DIP (direct image print) with Eco-friendly, UV inks to the acrylic for the immaculate look that adhesive vinyl can never provide. Brands and logos come alive on an acrylic substrate, and we guarantee to match any company color, using the provided Pantone color code.
Standard printing is DIP to the front of the sign, second surface is printing on the backside of the substrate, we easily offer both. The advantage of second surface printing is the image is protected, it provides a deep, “rich” ambiance that standard can’t offer. We never charge extra for second surface printing.

CUT

Acrylic can be custom cut to almost any font, or image. We can laser cut fonts/images as small as ¾” to precise dimensions. Our CNC router empowers our team to manufacture displays up to 1” thick for an extremely durable sign. We use digital technology to exact cut to the specifications of the proof you approve. Digital manufacturing eliminates mistakes.
Etching options provide the ability to incorporate complex images, in fine detail that routing is unable to provide. Etching is excellent for creating custom made trophies.
Drilled holes for mounting is incorporated into the design. Custom hole placement available for easy and effective customization. Holes for LED lighting wires and back-lighting are examples of custom drilling.

OPTIONS

-Acrylic mounted to wood is very popular, custom finished wood or rustic, antique planks provide additional depth and an eclectic appearance.
-We use LED lighting to highlight, back-light or project subtle light on the acrylic. Multi-colored lighting available, with remote control and a variety of strobe-like choices.
-Multi-layered acrylic (3-D) with a choice of colors, also highlight the sign and incorporates a “remembrance” that traditional flat signs can’t replicate.
-Standoffs available in polished and brushed aluminum, brass, clear and “hidden” with several sizes to select from.

GLASS

The advantages of acrylic over glass are substantial. Cost is always the
number one factor, glass typically costs 4 times more than acrylic. It is half
the weight of glass and 17 times more impact resistant.

INSTALLATION

Acrylic can be scratched and chipped or broken, if dropped, therefore we always recommend our professional installation services. In the unlikely event your sign is broken during our professional install, we will replace it free of charge. We provide a 30-day warranty for our acrylic signage installation. If it falls, we will re-install, if it breaks we will replace it.
If you choose to self-install, we provide cardboard templates to assist in the mounting process.

Kevin Smith
Marketing Manager
Heritage Printing

Print Quality – Does it Matter?

How much does quality matter? The Internet provides us the ability to compare “apples to apples” and choose a lesser price or purchase from a trusted vendor. One website (that started by selling books) made searching, comparing and buying items online extremely easy.

There’s nothing wrong with being an educated consumer, that’s not what this article is about, more so it’s about understanding what you’re buying and the quality of the printed product.

Best of Show 2016

Best of Show 2016

We are printers, we print books, magazines, newsletters and most (not all) things paper. We also print “wide-format” which is a roll to roll printing of fabric and vinyl, our capabilities also include printing on a rigid substrate. We own a total of 17 commercial printers that have the capabilities to print a variety of quality levels. For example: our Mimaki JFX200-2513 flatbed printer provides an excellent print quality on a 4’ x 8’ board on average of 12 minutes per board. Our newest printer, VUTEk GS 3250 LX Pro, can produce the exact board in 4 minutes, at better quality resolution and it also prints white ink! Quality level does affect price, a banner to be viewed at 50’ or more has no need for the quality levels of the wall art to be installed on your office wall.

Outdoor Mesh Banner

Outdoor Mesh Banner

How can you determine the print quality
of the item you are about to purchase online?
You can’t!

That’s when the educated consumer in you surfaces. You can find out what equipment is being used to print your order and research the quality levels of that machine, I read online reviews, but I only trust recent reviews, the last 60 days is as far back as I go. BTW: the absence of recent reviews speaks volumes to me.

Shop Online

Shop Online

When your print must color-match your company colors, how can you be assured your printer can match it? Some printers use the “Pleasing Color” method, which is getting close to your color, but it’s not exact.

Color Grid

Color Grid

We have a 4-Step system to color match:

  1. We print a color grid with swatches, that are different shades of the intended color

  2. Use the Pantone color-match book to identify the correct swatch, providing the color build, AKA Pantone Color Code

  3. Edit the print file in our graphics software to match the code

  4. Print a test on the desired substrate, visually compare and adjust if needed to meet exact match

Retractable Banner Stands

Retractable Banner Stands

Print quality can be determined using numerous measuring factors, owning an array of printers, empowers us the ability to print your order to the quality level you desire.