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Category: Window Graphics

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Goodwill Industries Of Southern Piedmont Project Spotlight

Heritage Signs & Displays recently collaborated with the team at Goodwill Industries of Southern Piedmont to transform their new store location on Wendover Road in Charlotte, NC. This initiative included producing and installing a wide variety of signs and graphics including installing point of purchase displays, frosted vinyl, and window graphics for the sliding entryway doors and interior glass. We also installed storefront signs throughout the main showroom space, and an eye-catching vinyl wall wrap celebrating Goodwill’s positive impact on the Charlotte community.

Goodwill Industries of the Southern Piedmont: Leading the Way for Doing Good

Southern Piedmon

First opening as an independent Goodwill affiliate agency in 1965, Goodwill Industries of the Southern Piedmont is a leader in providing the greater Charlotte region with workforce development and employment. The organization has provided employment services to over 150,000 people in the state and supplies repurposed and donated clothing and many other goods. This marks the nonprofit’s 29th store in the greater Charlotte region and fourth new store this year. This comes as the organization has boldly announced plans to open 25 new stores in the next 5 years across the Charlotte area.

The communications department reached out to Heritage Signs & Displays to partner on the interior branding and signage for Goodwill Industries of Southern Piedmont’s new store location on Wendover Road. The goal for the new signs and graphics was to highlight Goodwill’s connection to the Charlotte community as well as ensure that the facility’s interior reflect this independent branch of Goodwill’s history of service and to make it customer-facing and appealing. After discussing the scope of the project and the installation parameters, the Heritage team got to work to make the interior branding come to life.

The Right Materials for an Interior Rebrand

The Right Materials for an Interior Rebrand

The Heritage team created several captivating pieces of interior signage to achieve Goodwill’s new branding initiative. For the point of purchase displays, intended to hang on the clothing racks, the signs were UV printed from 6mm white PVC and were rectangle cut with corner holes for hanging. Storefront signs bearing Goodwill’s three Rs (Reuse, Rewear, Repurpose) were fabricated from 1/2” white Ultraboard, UV printed, cut to shape, and installed using .75” brushed aluminum standoffs. An additional sign illustrating Goodwill’s commitments to career services, community, donations, and funds was made from the same materials.

The Right Materials for an Interior Rebrand

On the week of the installation, the Heritage team worked diligently to pro-actively install the signage throughout the new retail space. An adhesive frosted vinyl piece bearing the Goodwill logo was affixed to the sliding doors of the Goodwill entrance to add style and brand identity upon entering the space. Point of purchase displays were affixed to the clothing racks and new custom signs were hung above the rest of the displays.

The Right Materials for an Interior Rebrand

In the back of the facility, a wall wrap was installed to shed light on Goodwill Institute of Southern Piedmont’s continual mission to connect goods, jobs, opportunities, and community to Charlotte. Once the installation was complete, The Goodwill Institute of Southern Piedmont team were proud of the results of the interior branding project. The new graphics reflect the non-profit organization’s goals to achieve visual appeal for customers and the new localized signage connected the Goodwill brand to the Charlotte community.

Heritage Signs & Displays Produces Award-Winning Signage for Charlotte Businesses

Heritage Signs & Displays is a local, veteran-owned sign company serving Charlotte, NC, and Washington DC. Heritage is known for quality project management and customer service in support of clients’ commercial interior graphics, event signage, retail point of purchase displays, commercial printing, and direct mail.

To inquire about a project for your business, call Heritage Signs & Displays at (704) 551-0700 or use the convenient online form to Get A Quote today!

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Custom Signs Home Page Vinyl Graphics Window Graphics

Charlotte Douglas International Airport (Project Spotlight)

Heritage Lends a Hand in Transforming the Charlotte Douglas International Airport

Heritage Signs & Displays created and installed new window graphics and other indoor signage for the Charlotte Douglas International Airport for their Destination CLT initiative. Representatives at Charlotte Douglas International Airport reached out to our talented sign installation team to complete the rebranding of their space. We have worked with the Charlotte Douglas International Airport in the past and we were blessed to work with such an outstanding client again.

Since 1936, the Charlotte Douglas International Airport has grown from a small, regional airport into one of the largest and busiest airports in the United States and the world. It proudly serves the people of Charlotte, NC with timely, efficient domestic and international air travel.
In 2015, the Charlotte Douglas International Airport started its Destination CLT initiative, which involved an overhaul of many parts of the airport’s interior and exterior to accommodate expansions that were taking place over the next few years. The initiative involved remodeling and updating the airport’s terminal lobby, the arrivals and check-in areas, public art in the airport, and the food and beverage areas.

A Large-Scale Remodel Inside and Out

Throughout the expansion plan, the Heritage team worked very closely with the Charlotte Douglas International Airport marketing team to ensure that the signage that we created was effective and visually appealing. The scope of the project would be large, given that the inside and the outside of the airport would need to be expanded. But our team consulted with Obregon closely during the whole process to make the redesign the best it could be.

Over the years, our team has produced and installed an abundance of signage all around the airport, including canvas prints, fabric frames, dimensional lettering, window wraps, and floor graphics.

The installation team used a myriad of materials to handle the scope of the airport remodeling in the interior and exterior of the space. For the redesigned parking garage, we used window perforated film to make the announcement of the revitalization pop while allowing people on the inside of the parking garage to see out of the windows. We used vinyl floor graphics for the COVID social distancing floor graphics and fleet graphics for the branded airport busses, which we have changed out periodically since then. We created mesh banners and temporary monument signage cover-ups. We also did custom-painted road signage leading into the parking deck.

A Transformed Charlotte Douglas International Airport and a Satisfied Client

The work that the Heritage team did for the Charlotte Douglas International Airport allowed for the Destination CLT initiative to come to fruition. The window perf of the parking garage, the revitalized lobby, and the outdoor signage positioned the brand most effectively. The marketing representatives in charge of Destination CLT were thrilled with the results.
But even more importantly, the work our team did for our amazing clients allowed for the legacy of the Charlotte Douglas International Airport to be celebrated in a way that did justice to the rich history of the airport and its decades of faithfully serving the Southeast. This wasn’t our first time working with the Charlotte Douglas International Airport and it wouldn’t be the last.

About Us

Heritage Signs & Displays is the leading sign shop in Charlotte, NC. Our talented team of commercial printing professionals specializes in trade show displays, custom signs, and commercial interior graphics that enhance spaces, promote brands, and captivates target customers. If your company seeks to create new, high-quality displays from the award-winning sign company in the Charlotte area, call our sign professionals at (704) 551-0700. Or if you want to Get a Quote for free, use our convenient form today!

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