Heritage Lends a Hand in Transforming the Charlotte Douglas International Airport
Heritage Signs & Displays created and installed new window graphics and other indoor signage for the Charlotte Douglas International Airport for their Destination CLT initiative. Representatives at Charlotte Douglas International Airport reached out to our talented sign installation team to complete the rebranding of their space. We have worked with the Charlotte Douglas International Airport in the past and we were blessed to work with such an outstanding client again.
Since 1936, the Charlotte Douglas International Airport has grown from a small, regional airport into one of the largest and busiest airports in the United States and the world. It proudly serves the people of Charlotte, NC with timely, efficient domestic and international air travel.
In 2015, the Charlotte Douglas International Airport started its Destination CLT initiative, which involved an overhaul of many parts of the airport’s interior and exterior to accommodate expansions that were taking place over the next few years. The initiative involved remodeling and updating the airport’s terminal lobby, the arrivals and check-in areas, public art in the airport, and the food and beverage areas.
A Large-Scale Remodel Inside and Out
Throughout the expansion plan, the Heritage team worked very closely with the Charlotte Douglas International Airport marketing team to ensure that the signage that we created was effective and visually appealing. The scope of the project would be large, given that the inside and the outside of the airport would need to be expanded. But our team consulted with Obregon closely during the whole process to make the redesign the best it could be.
The installation team used a myriad of materials to handle the scope of the airport remodeling in the interior and exterior of the space. For the redesigned parking garage, we used window perforated film to make the announcement of the revitalization pop while allowing people on the inside of the parking garage to see out of the windows. We used vinyl floor graphics for the COVID social distancing floor graphics and fleet graphics for the branded airport busses, which we have changed out periodically since then. We created mesh banners and temporary monument signage cover-ups. We also did custom-painted road signage leading into the parking deck.
A Transformed Charlotte Douglas International Airport and a Satisfied Client
The work that the Heritage team did for the Charlotte Douglas International Airport allowed for the Destination CLT initiative to come to fruition. The window perf of the parking garage, the revitalized lobby, and the outdoor signage positioned the brand most effectively. The marketing representatives in charge of Destination CLT were thrilled with the results.
But even more importantly, the work our team did for our amazing clients allowed for the legacy of the Charlotte Douglas International Airport to be celebrated in a way that did justice to the rich history of the airport and its decades of faithfully serving the Southeast. This wasn’t our first time working with the Charlotte Douglas International Airport and it wouldn’t be the last.
About Us
Heritage Signs & Displays is the leading sign shop in Charlotte, NC. Our talented team of commercial printing professionals specializes in trade show displays, custom signs, and commercial interior graphics that enhance spaces, promote brands, and captivates target customers. If your company seeks to create new, high-quality displays from the award-winning sign company in the Charlotte area, call our sign professionals at (704) 551-0700. Or if you want to Get a Quote for free, use our convenient form today!
How Custom Window Graphics Can Help Your Business Stand Out
Searching for a cost-effective way to increase brand awareness and attract customers to your storefront? Look no further than engaging window graphics to entice new customers to your business.
A window graphic is an easy way to spruce up your business’ exterior and stand out from the competition. By providing potential customers with key details about your product or service at a glance, you may spark their curiosity, encouraging them to enter your store.
Continue reading to learn more about the countless benefits window graphics can provide to your business, as well as examples to inspire eye-catching window graphics for your brand.
What are Window Graphics?
Window graphics are custom printed stickers, decals, or clings made from adhesive vinyl that feature your choice of branded imagery. By displaying graphics on the windows of your business exterior, you can enjoy enhanced branding that provides recognition, the ability to communicate the value your business brings to your customers, and additional distinctive visual interest that draws attention to your storefront.
4 Ways Window Graphics Benefit Your Brand
1. Strengthens Your Branding
Window graphics strengthen your branding by giving you the ability to control what visitors see when passing your storefront. Provide these potential customers or clients with a design, image, or logo that tells a story and catches their attention, therefore, creating a memorable impression of your store. That way, when a need arises for your product or service, your business will immediately come to mind!
2. Engages and Informs Customers
Window graphics are an innovative way to maximize your messaging and tell your audience exactly what your brand is all about. You can utilize your storefront windows to display pertinent information about your product offerings and special promotions, along with your company values, mission statement, and so on to foster connection and trust with your customers.
Looking for an accessible way to inform potential customers with key information about your business? Window graphics can showcase essential details such as hours of operation, company phone number and website, parking directions, etc. These simple details can make all the difference when it comes to leaving new customers with a great first impression, eventually encouraging them to do business with you again.
3. Adds Privacy and Saves Energy
Not every aspect of your business needs to be exposed to the public. Depending on your business, you may want some degree of privacy for your employees and clients. Our perforated vinyl window graphics are able to provide concealment to certain rooms or areas of your business or office without sacrificing the natural light and visibility that the window itself provides. These are perfect for storefronts, conference rooms, and offices since you can see through on one side but not the other, thus providing both privacy and full visibility to look outside of the room you are in. This can be especially helpful for businesses such as medical offices and banks, where patrons and employees may be more comfortable with additional privacy.
In addition to providing privacy, window graphics also save energy by blocking the sun’s rays and keeping interior spaces cool, thus saving you money on energy bills!
4. Easy Installation and Personalization to Suit Your Brand
Since we custom design every window graphic to suit your needs, we are able to create a graphic unique to the size of your windows that achieves your brand goals and suits your preferences, down to the coating and finish you prefer. You can also choose whether your window graphic is permanent or temporary, giving you the ability to change it up based on the season or promotions you are running.
Here at Heritage Printing, Signs & Displays, we use large-scale vinyl printing technology and our tight-knit expert teams make installation look easy! For every product, we work in-depth with our clients to make sure the product matches their vision before sending it out.
Window Graphics by Business Type
Any business can benefit from the use of window graphics to promote their product or service! Below are some examples of particular business types that should take advantage of window graphics, including several ideas on what to feature on the window.
1. Restaurants
Potential customers will want to know a little bit about your restaurant before entering. Utilize your windows to display photos of the food you serve, as well as a short description of the menu. Promoting a special combo meal? Entice customers by displaying the deal on your windows. You can even add a QR code that directs users to your menu so potential customers can simply approach the window, scan the code with their smartphone, and review it before entering!
2. Clothing Boutiques
There are numerous boutiques around the Charlotte area, so it is important to set yourself apart from the competition. Window graphics are a great way to do just that! Give potential customers a sneak peak of the styles they will find in your store.
3. Automotive Dealerships
Large windows are the perfect place to showcase your product offerings! At auto dealerships, we recommend displaying large-scale photos of the latest model so potential customers driving by can check out the sleek designs of your current inventory. Temporary window graphics are also an eye-catching way to display promotions, sales, and special offers.
4. Banks and Financial Institutions
As mentioned above, bank patrons may desire privacy when managing their finances. Graphics displayed on bank windows provide a sense of anonymity and double as a convenient way to display any specials your bank is offering such as refinancing options, low interest, etc.
5. Medical Clinics and Hospitals
Many people are nervous when entering medical clinics, hospitals, and doctor’s offices. A positive or heartwarming graphic can help calm patients so that they are more confident going into their appointment, while also providing privacy to patients and staff members.
Examples of Our Past Work
Check out some of the eye-catching window graphics we have created for our clients based on their goals and vision.
1. Potomac Running Store, Potomac, Maryland
This inspiring window graphic for Potomac Running Store motivates runners and athletes to overcome any challenges they may face. The graphic not only captures the attention of customers but additionally sends a positive message that encourages runners and athletes to continue running and adapt to changing environments. Potential customers will want to know a little bit about your restaurant before entering. Utilize your windows to display photos of the food you serve, as well as a short description of the menu. Promoting a special combo meal? Entice customers by displaying the deal on your windows. You can even add a QR code that directs users to your menu so potential customers can simply approach the window, scan the code with their smartphone, and review it before entering!
2. Charlotte Douglas International Airport, Charlotte, North Carolina
Keep customers in the loop by broadly displaying key information using window graphics.
This informational window graphic at the Charlotte Douglas International Airport in Charlotte, North Carolina informs visitors that the Business Valet will soon be an Express Parking Deck.
3. Revolution Clothiers, Charlotte, NC
Revolution Clothiers sells bold fashion and accessories and needed a window graphic to match their brand identity. The bright pink letters and eye-catching design on this window graphic gives potential customers a sneak peak into the types of styles that Revolution Clothiers carries. The inspiring messaging sparks curiosity and engages potential customers.
4. NBC Comcast
Window graphics are a great way for restaurants to provide privacy for patrons enjoying their meal while interesting graphics can make a restaurant more memorable. Above are branded window graphics we created for NBC Comcast that create added visual interest to the windows of their dining area, while also providing privacy for employees and clients.
Window Graphics at Heritage Printing, Signs & Displays
Here at Heritage Printing, Signs & Displays, we want to make sure that your window graphic is perfectly customized to fit your needs and goals. Since we are experts in the field with decades of experience, we know that it is imperative to consider factors such as the temperature, moisture and sunlight the graphic will be exposed to that could affect the final result and lasting power of your window graphic.
We desire to exceed your expectations at all stages of the design and installation process. After creating your custom window graphic with the highest-quality material, we can schedule the installation based on your availability.
We look forward to helping your business stand out from the crowd by creating a custom design sure to have people looking twice! If you’re ready to start the creative process or have any questions about our product offerings, please contact us via the button below.
Reach Your Customers with the Help of a Printing Company
In today’s day and age, businesses are heavily focused on utilizing their online presence and digital marketing efforts to gain new customers. Although these methods can be effective, it is vital not to overlook the importance of print marketing materials to increase brand awareness, form connections with consumers, and promote your product or service.Continue reading to learn about the benefits of print marketing and the types of products available, and get inspired for your next printing project.
How Can a Printing Company in Charlotte NC Benefit My Business?
1. Print Marketing is trusted by Consumers
Trust is a building block to fostering meaningful customer relationships and retaining those customers for life. Creating trust with your target audience is one of the primary goals of marketing, so it is beneficial to promote your brand using a method that consumers view as trustworthy. According to the International News Media Association, 82% of the United States online users trust print marketing materials when making a purchase decision over any other medium. Therefore, if you want your marketing materials to be viewed as credible, print is the way to go!
2. Print Marketing Captures and Holds Consumer Attention For Longer
Print marketing is a proven way to grasp consumer attention. Statistics have shown that 79% of households read direct mail, so you can be confident that your message is getting across. Younger audiences also find it easy to read printed materials, and therefore, spend more time reading these resources. Printed marketing is a valuable tool to inform your customers about your products and services as well as specials, upcoming events, and more.
Additionally, signs have been proven to effectively capture the attention of potential customers. According to the International Sign Association, on premise signs are the reason half of customers learn about a new business so it is vital that your company has high-quality signs in order to captivate an audience. Creative signs help customers easily recognize your business, leading to increased brand awareness.
3. Print Marketing Motivates Consumers to Take Action
Print marketing drives action. Studies have shown that 39% of customers try a business for the first time because of direct-mail advertising. Many believe that the effectiveness of print is declining, but it is actually the opposite. Since 2004 direct mail marketing rates have increased by 14% and the method brings in 78% of donations for nonprofits. Additionally, signs and banners are known to elicit an “impulse buy” and increase foot traffic to your storefront.
4. Print Marketing Supports Digital Efforts
Print marketing used in conjunction with digital advertising has proven to be an exceedingly effective way to get your message across. In fact, combining print and digital ads can make online campaigns 400% more effective. Due to older generations not having as strong of an online presence and new trends encouraging people to “unplug,” print ads can work alongside digital marketing efforts to allow your brand to reach a broader audience.
Additionally, print ads can amplify your online marketing by including a call to action (CTA) that encourages readers to visit your social media pages, website, etc. The use of print marketing combined with digital marketing is the best way to reach a broad audience, resulting in additional sales and visibility for your business.
Types of Print Marketing
Here at Heritage Printing, Signs & Displays, we offer a variety of commercial printing products that will ensure your business stands out from the crowd.
1. Publications
We provide many different types of printed publications including magazines, newsletters, booklets, and catalogs to help inform your customers about your product or service. Need help with the layout of your publication? We have experienced graphic designers on staff to help make your vision come to life. By using the latest in printing and mailing technology to improve efficiency and reduce the cost of production, we are able to print and mail your color printing publication locally, regionally, and nationally.
Examples of Printed Publications
2. Marketing Materials
Due to our quality printing services, we are able to create full color marketing materials that are sure to attract attention from your audience. Brochures are an effective way to inform your customers about your product offerings, as well as create a good first impression for your brand. Research has shown that when brochures are printed in a “distinctive manner,” they are more likely to be remembered. Here at Heritage Printing, Signs & Displays, we utilize that data to design your brochure in a way that allows for maximum exposure and readability.
In addition to brochures, we offer a variety of other marketing materials. Impress your clients and customers with professional presentation folders that can be used for business proposals, conference handouts, press kits, and more. Need your marketing materials to be printed quickly? We specialize in quick turnarounds and since we are located in Charlotte, we can deliver your materials to any of the city’s convention venues in order to save you time and effort!
Examples of Printed Marketing Materials
3. Banners and Backdrops
Our high-quality printing services allow us to print custom banners in a variety of sizes that can be used for events, meetings, venues, and storefronts. We are able to produce vinyl and fabric banners and can even achieve an exact match for any provided Pantone color so it represents your brand exactly.
Examples of Printed Banners
4. Custom Signs
As previously mentioned, branded signage is crucial for attracting customers to your business. We offer acrylic, custom cut, custom laser cut, canvas prints, dimensional lettering, and life size cutouts. Displaying an eye-catching sign onto the exterior of your business can make a huge difference in brand awareness. We specialize in creating unique, quality signs that stand the test of time. Utilizing the latest wide format, UV curable printing technology, we are able to direct your image to large sheets of plastic and metal to create your one-of-a-kind sign.
Examples of Printed Signs
Heritage Printing, Signs & Displays: A Leading Printing Company in Charlotte, NC
Heritage Printing, Signs & Displays is a Veteran-owned business that is ready to provide quality results for all of your printing needs. Our facilities are equipped with the latest technology, which lets us produce top-notch publications, marketing materials, banners, signs, and more!
We have been recognized as a premier printer in North Carolina, winning the Gutenberg Award in 2016, 2017 and 2018, and the “Best of Show” for 2016 at the Printing Industries of the Carolinas Print Quality Awards competition as well as three Best of Category awards from Printing Industries of America in 2016.
Here at Heritage Printing, Signs & Displays, we are dedicated to the customer experience and will work with you every step of the way to ensure that we produce printed materials that perfectly suit your brand vision. If you are looking for a high quality printing company that you can trust, don’t hesitate to reach out with any questions or to request a quote.
