Reach Your Customers with the Help of a Printing Company
In today’s day and age, businesses are heavily focused on utilizing their online presence and digital marketing efforts to gain new customers. Although these methods can be effective, it is vital not to overlook the importance of print marketing materials to increase brand awareness, form connections with consumers, and promote your product or service.Continue reading to learn about the benefits of print marketing and the types of products available, and get inspired for your next printing project.
How Can a Printing Company in Charlotte NC Benefit My Business?
1. Print Marketing is trusted by Consumers
Trust is a building block to fostering meaningful customer relationships and retaining those customers for life. Creating trust with your target audience is one of the primary goals of marketing, so it is beneficial to promote your brand using a method that consumers view as trustworthy. According to the International News Media Association, 82% of the United States online users trust print marketing materials when making a purchase decision over any other medium. Therefore, if you want your marketing materials to be viewed as credible, print is the way to go!
2. Print Marketing Captures and Holds Consumer Attention For Longer
Print marketing is a proven way to grasp consumer attention. Statistics have shown that 79% of households read direct mail, so you can be confident that your message is getting across. Younger audiences also find it easy to read printed materials, and therefore, spend more time reading these resources. Printed marketing is a valuable tool to inform your customers about your products and services as well as specials, upcoming events, and more.
Additionally, signs have been proven to effectively capture the attention of potential customers. According to the International Sign Association, on premise signs are the reason half of customers learn about a new business so it is vital that your company has high-quality signs in order to captivate an audience. Creative signs help customers easily recognize your business, leading to increased brand awareness.
3. Print Marketing Motivates Consumers to Take Action
Print marketing drives action. Studies have shown that 39% of customers try a business for the first time because of direct-mail advertising. Many believe that the effectiveness of print is declining, but it is actually the opposite. Since 2004 direct mail marketing rates have increased by 14% and the method brings in 78% of donations for nonprofits. Additionally, signs and banners are known to elicit an “impulse buy” and increase foot traffic to your storefront.
4. Print Marketing Supports Digital Efforts
Print marketing used in conjunction with digital advertising has proven to be an exceedingly effective way to get your message across. In fact, combining print and digital ads can make online campaigns 400% more effective. Due to older generations not having as strong of an online presence and new trends encouraging people to “unplug,” print ads can work alongside digital marketing efforts to allow your brand to reach a broader audience.
Additionally, print ads can amplify your online marketing by including a call to action (CTA) that encourages readers to visit your social media pages, website, etc. The use of print marketing combined with digital marketing is the best way to reach a broad audience, resulting in additional sales and visibility for your business.
Types of Print Marketing
Here at Heritage Printing, Signs & Displays, we offer a variety of commercial printing products that will ensure your business stands out from the crowd.
We provide many different types of printed publications including magazines, newsletters, booklets, and catalogs to help inform your customers about your product or service. Need help with the layout of your publication? We have experienced graphic designers on staff to help make your vision come to life. By using the latest in printing and mailing technology to improve efficiency and reduce the cost of production, we are able to print and mail your color printing publication locally, regionally, and nationally.
Examples of Printed Publications
2. Marketing Materials
Due to our quality printing services, we are able to create full color marketing materials that are sure to attract attention from your audience. Brochures are an effective way to inform your customers about your product offerings, as well as create a good first impression for your brand. Research has shown that when brochures are printed in a “distinctive manner,” they are more likely to be remembered. Here at Heritage, we utilize that data to design your brochure in a way that allows for maximum exposure and readability.
In addition to brochures, we offer a variety of other marketing materials. Impress your clients and customers with professional presentation folders that can be used for business proposals, conference handouts, press kits, and more. Need your marketing materials to be printed quickly? We specialize in quick turnarounds and since we are located in Charlotte, we can deliver your materials to any of the city’s convention venues in order to save you time and effort!
Examples of Printed Marketing Materials
3. Banners and Backdrops
Our high-quality printing services allow us to print custom banners in a variety of sizes that can be used for events, meetings, venues, and storefronts. We are able to produce vinyl and fabric banners and can even achieve an exact match for any provided Pantone color so it represents your brand exactly.
Examples of Printed Banners
4. Custom Signs
As previously mentioned, branded signage is crucial for attracting customers to your business. We offer acrylic, custom cut, custom laser cut, canvas prints, dimensional lettering, and life size cutouts. Displaying an eye-catching sign onto the exterior of your business can make a huge difference in brand awareness. We specialize in creating unique, quality signs that stand the test of time. Utilizing the latest wide format, UV curable printing technology, we are able to direct your image to large sheets of plastic and metal to create your one-of-a-kind sign.
Examples of Printed Signs
Heritage Printing, Signs & Displays: A Leading Printing Company in Charlotte, NC
Heritage Printing, Signs & Displays is a Veteran-owned business that is ready to provide quality results for all of your printing needs. Our facilities are equipped with the latest technology, which lets us produce top-notch publications, marketing materials, banners, signs, and more!
We have been recognized as a premier printer in North Carolina, winning the Gutenberg Award in 2016, 2017 and 2018, and the “Best of Show” for 2016 at the Printing Industries of the Carolinas Print Quality Awards competition as well as three Best of Category awards from Printing Industries of America in 2016.
Here at Heritage, we are dedicated to the customer experience and will work with you every step of the way to ensure that we produce printed materials that perfectly suit your brand vision. If you are looking for a high quality printing company that you can trust, don’t hesitate to reach out with any questions or to request a quote.
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