Author: admin

Delivering Branded Visuals Across Four High-Profile DC Events

Across a 6-month period, Axios hosted four signature events across Washington, DC: Future of Defense: The Mega-Decade, What’s Next Summit, Future Summit, and Building the Future: AI, Trade, and the New Rules of Power. Each featured dynamic programming and influential speakers—requiring bold, professional visual displays to match.

Heritage Signs & Displays partnered with Axios to support every event with coordinated production, delivery, installation, and removal of branded environments across venues including the Hamilton Hotel, Planet Word, and the InterContinental Wharf.

Project Goals and Background

Axios needed a partner who could execute across different venues, adapt to fast-moving approvals, and maintain brand consistency with every event. Each location presented a unique layout and schedule, but the visual goal remained the same: deliver impactful branding to reinforce the Axios message and improve the attendee experience.

Heritage served as the turnkey branding partner from production to installation, ensuring every visual element was in place ahead of doors opening—whether it was a weekday morning or a weekend setup.

Solutions and Processes Delivered

• Event Signs & Banners: Freestanding A-frame signs and retractable banners were used to welcome guests and mark entry points across multiple locations.
• Adhesive Vinyl Graphics: Graphics applied to bar fronts, tables, mirrors, and walls brought branded messaging directly into high-traffic areas.
• Meter Boards: Single and double-sided foam core meter boards displayed agendas, speaker details, and sponsor recognition.
• Large Format Displays: One event featured a three-panel air wall display measuring 14 feet tall to define the main stage backdrop.
• Wayfinding Signs: Applied vinyl floor graphics and stair riser decals guided attendees through hotel lobbies and venue corridors.
• Installation Services: Heritage coordinated delivery, setup, and takedown, including weekend and evening timelines based on venue access and event needs.

Each event was delivered with precise coordination, allowing Axios to focus on programming while Heritage transformed their spaces.

Client Testimonial

“Quality customer service, so quick, and beautiful work!”

– Sonia Velazquez, Senior Associate, Events at Axios

Elevating the Environment

Heritage partnered with Bobcat, a global equipment brand known for compact machines and attachments used across construction, landscaping, and grounds maintenance, inside UNC Charlotte’s PORTAL Building. PORTAL is an on-campus innovation hub that connects industry partners, research groups, and student teams. Working with Shultz + Associates Architects of Fargo, ND, we translated artwork into a professional installation that fits a bright academic workplace. The environment welcomes students, faculty, partners, and visitors while preserving the building’s light and flow.

Project Goals + Background

The brief called for brand moments that read from distance, balanced with privacy where needed and writable surfaces where work happens. In collaboration with Shultz + Associates Architects and campus stakeholders, the plan combined a statement wall, glass gradients that soften views without closing rooms, dependable dry-erase areas for team sessions, and a refined logo feature on stand-offs. Shultz guided alignment with architecture and circulation patterns so the graphics feel native to the space, and Heritage unified the parts through careful proofing and installation.

Process + Solutions Delivered

• Wall Wraps: A multi-tile mural with a controlled orange fade and integrated logo anchors the environment and sets the tone for arrivals.
• Frosted Vinyl: Dual-triangle gradient film in three sections provides privacy on glass, reduces glare, and keeps daylight in circulation.
• Office Signs: Two dry-erase wall surfaces add reliable, easy-to-clean writing zones where teams plan and iterate.
• Standoff-Mounted Signs: A standoff-mounted Bobcat logo delivers crisp edges, subtle shadows, and a durable focal point that reads well in person and in photos.
• Professional Installation: Heritage completed a site survey, coordinated campus access, and installed during business hours to meet building requirements and keep the project on schedule.

Final Outcome

Bold color fields, refined glass gradients, and practical collaboration zones come together as a cohesive brand experience for a busy innovation setting. Bobcat’s presence inside PORTAL underscores their connection to industry partnerships and workforce development, and the final environment supports daily work, visitor flow, and campus events with a finish that reflects Exceptional Service and a Standard of Excellence.

Visit our Educational Environments, Environmental Graphics, Office Signs, and Business Signs to see how these solutions support university workplaces and innovation spaces.

Elevating a Policy-Focused Convening in the Heart of DC

Educational Testing Service (ETS) hosted a multi-day convening at Hotel Washington, steps from the White House, drawing a national audience from education, workforce, and nonprofit sectors. ETS is a global education and talent solutions organization known for advancing the science of measurement and supporting lifelong learners.

Heritage collaborated with client-supplied artwork to produce and install a large scale and impactful set of event graphics across lobby and meeting levels. The result was an environment that guided wayfinding, framed key moments, and presented a polished visual standard appropriate for a high-profile agenda with plenary sessions, breakouts, and media capture points.

Project Goals + Background

The event team needed clear visual definition across multiple floors without overwhelming guest flow. Objectives included creating strong first impressions at arrival points, reinforcing program identity in gathering zones, and ensuring directional clarity between sessions.

Heritage translated the plan into venue-ready components sized to the site, scheduled production under tight timelines, and coordinated install and strike around the hotel’s event calendar. Installation occurred Tuesday, April 22 at 9:00 a.m., with removal on Thursday, April 24 at 8:00 a.m., minimizing disruption to hotel operations.

Process + Solutions Delivered

• Column Wraps: Branded two faces of six structural columns to anchor the event footprint and carry theme colors through public spaces.
• Meter Boards: Freestanding displays used for schedules and sponsor messaging positioned near registration and key transitions.
• Easel Signs: Foamcore panels for announcements and room-adjacent callouts where flexibility and quick placement were essential.
• Lollipop Signs: Handheld and portable markers to manage crowd movement at peak windows.
• Mirror Graphics: EZ-cling treatments on large mirrors to extend branding into high-traffic corridors without permanent change.
• Fabric Backdrops: Two 10 ft backdrops for photo and interview moments, providing a consistent visual for press and attendee content.
• Retractable Banner Stands: Thirteen portable displays deployed near session rooms and registration for message reinforcement.
• Posters: Framed prints supporting thematic storytelling and program visibility across quieter corridors.

Final Outcome

The finished environment balanced presence and clarity. Column graphics, mirror treatments, and portable displays created a seamless visual language that oriented guests and elevated the overall experience. Heritage delivered on a compressed schedule with coordinated install and strike, leaving the venue ready for immediate turnover and preserving the hotel finish standards expected at a premier downtown property.

ETS continues to convene stakeholders around learning and workforce topics at national scale. Heritage was grateful to support the mission by ensuring the setting matched the caliber of the conversations taking place.