Project Goals & Background
Dorel Juvenile set out to elevate its High Point showroom with a clearer story for two leading brands: Little Seeds and Maxi-Cosi. The objective was to guide visitors through distinct brand zones while maintaining a cohesive overall experience. The team prioritized visual storytelling, brand clarity, and wayfinding within a large multi-zone environment.
Process & Solutions Delivered
We worked alongside the client team to produce and install a coordinated set of large-format graphics and dimensional elements. The program unified color, imagery, and messaging, with careful placement to create focal moments and natural paths to featured displays. Iterative proofing and sequencing ensured each zone aligned to its brand look and remained presentable during updates.
- Wall Wraps – full-coverage graphics defining each brand zone.
- Window Graphics – printed treatments for interior glass and select exterior-facing surfaces.
- Dimensional Lettering – Fabricated logos and letterforms for brand focal points.
- Installation Services – coordinated multi-zone install and finishing.
Client Testimonial:
“Heritage has done an incredible job transforming my job’s showroom space twice now for High Point Market. Everyone on their team is kind, thorough, and really takes the extra time and attention to make sure every detail comes together for your project. Sean is an excellent project manager and communicator who constantly helped us feel prepared and reassured for market. His team Danielle, Will, Woody, and Logan did an amazing job during production and install making sure everything aligned with our vision. Thank you!!!”
Amanda Lowitz, Brand Designer, Dorel Juvenile
Final Outcome
The refreshed showroom presents clear Little Seeds and Maxi-Cosi narratives within a single, cohesive environment. Brand-forward wall visuals, window treatments, column graphics, and dimensional logos create memorable touchpoints and support product presentation with clarity and confidence.
