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An Expert Interview About Storefront Window Graphics

Post author By admin
Post date June 19, 2017

Our phones ring off the hook for information about storefront window graphics, so much so that I decided to interview our window graphics expert: James Zambrano.

Kevin: How long have you been involved in window graphics?

JZ: Over 15 years. I started in 2002 working at FLM Graphics serving the New York area. When I relocated my family to Charlotte, I was the large format manager with 15 employees, including installers.

Kevin: What is the largest window graphic you have worked on?

JZ: We printed and installed a 2^nd and 3^rd floor storefront graphic for a Chicago outlet that was over 2000 square feet.

Kevin: What materials do you print on?

JZ: Adhesive vinyl, we never use glue. I’ve used a lot of 2^nd surface materials (2^nd surface adheres to the inside of glass with the print facing out). Perforated vinyl is used often, but only for exterior applications. Vehicle windows must be printed on a larger perforation than storefront vinyl.

Kevin: What types of vinyl do you use?

JZ: Standard clear, Opti-Clear, which has a “No-Haze” adhesive and Block-Out, which has the “No-See-Thru” backing and Perforated vinyl.

Kevin: What’s the difference between interior and exterior window graphics?

JZ: Normally, interior vinyl doesn’t have laminate and “clings” can only be used inside. Exterior applications must consider the climate; sun, wind, rain all influence the application and the print, long-term.

Kevin: Tell me about White Ink printing.

JZ: White ink is fantastic! It enables us to print on clear vinyl, control transparency, and most importantly, print very complex images, brands and logos without the need for plotting and weeding. White ink printing improves the quality, saves time/labor and reduces the cost.

Kevin: What is the difference between long-term and short-term storefront graphics?

JZ: Adhesive types of vinyl; a shorter-term graphic will print on a low tack adhesive vinyl, for ease of removal, wherein as a long-term advertisement will need a high-tack vinyl for a tighter adherent to the substrate.

Kevin: Where is the break between short-term and long-term?

JZ: 1 month, if the advertisement/window graphic will be in place for over a month, I always recommend the long-term vinyl.

Kevin: Does window tinting influence how you print and install?

JZ: Yes, glass with tint can’t have 2^nd surface print, it must be applied to the exterior of the window to be seen.

Kevin: Frosted or Etched, what’s the difference?

JZ: Frosted is translucent and replicates a “frosted glass” look, and etched is for logos, brands, fonts and lettering.

Kevin: How much does storefront window graphics cost?

JZ: Every application/project is unique, it’s difficult to place an “across the board” price on window graphics. For a 4’ x 8’ vinyl graphic, lowest possible cost, on short-term vinyl would start at $7 per square foot, a long-term graphic would start around $11, with larger projects, the price per square foot goes down.

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Tags Storefront Window Graphics

Signs

Warning: You’re Losing Money by NOT Using LED Lobby Signs

Post author By admin
Post date June 5, 2017
No Comments on Warning: You’re Losing Money by NOT Using LED Lobby Signs

Businesses cannot afford to lose money, even non-profits and charities must be profitable to stay in business, that’s why image is everything!

Nothing impressively illuminates your lobby better than a custom-made *LED lobby sign. LED signs add a visual element of interest to your office, having your brand in lights will impress visitors to your office and impel your company into a positive memory.

We use low-voltage LED lights that are white or RGB colored, include the remote-control option to add an eye-catching, exuberant effect. Visit our LED Sign’s webpage.

High Efficiency Light-Emitting Diode (LED) technology has advanced immensely since first being introduced in 1927. Today’s LED lights use less energy, produce brighter light and an array of colors, add this to a custom sign and the possibilities are endless.

Standoff mounted lobby signs make excellent LED lobby signage. We can add dimensional letters to accentuate your sign and incorporate the 3-D effect. Various substrates, including clear acrylic and brushed aluminum, can be custom contour cut for exact accuracy of any brand, logo or font.

We can use a variety of substrates to compliment the unique ambience of your office space, like this original LED sign we made for Evergreen Salon & Day Spa.

– Aged wood was specifically selected as the base, to emphasize the salon theme.

– The logo and text “evergreen” are custom cut from ½” black PVC, with a brushed aluminum vinyl laminate.

– The LED RGB colored lights are applied to the reverse side, so ½” PVC was used to allow the needed depth for routing and the hidden installation.

– The logo and dimensional lettering are mounted with clear, hidden standoffs.

– Each piece is individually lit, with all wiring and the power converter mounted on the backside of the wooden sign base.

– The lines and text “Salon & Day Spa” are CNC routed from 3 ml brushed ACM.

– The sign is mounted to the wall with stainless steel standoffs.

First impressions are everything, make certain your office visitors are impressed by ordering your LED lobby sign from Heritage Printing, Signs & Displays.

*A power source is required to operate LED lights; an electrician may be required to install an electrical junction to provide a power. Heritage Printing, Signs & Displays is not licensed electricians, thus can’t perform any wiring to any building.

Signs Charlotte

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Retail POP

Window Graphics Charlotte, NC

Post author By admin
Post date March 22, 2017
No Comments on Window Graphics Charlotte, NC

Nothing captures the attention of your customers like attractive window graphics! Professionally designed and installed window graphics adds much more than your operating hours to a storefront. Custom printed decals, static clings and vinyl graphics can transform an ordinary business window into an engaging advertisement, one that dramatically increase revenue.

The doors and windows on a retail business is the ideal space to list important information about store hours and brand information, but there’s much more. Window graphics work day and night, after hours, weekends and holidays, it’s a 24/7 advertisement. Utilize the most valuable real estate your company owns with custom printed, contour cut, vinyl graphics.

We guarantee to match your companies provided Pantone Colors.

See through vinyl graphics are perforated to display your message to outside customers, without impairing the view from the inside. Perforated window vinyl can reduce the glare of the sun, all the while advertising your services.

White on clear is a popular choice for interior glass. We print white ink on clear vinyl that will easily adhere to your office or interior windows. We print and install miles of “frosted” vinyl on conference room glass panes every year.

Window clings are very popular for decals, often seen on entrance doors asking for a “Like” or a “Follow” request. Static clings are removable and repositionable.

Need some help? Never a problem, we can assist with the design, colors, measurements and installations too! Working with Heritage Signs & Displays is as easy as picking up the phone or sending an email.

#WindowGraphics

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Tags Window Graphics