Heritage Signs & Displays recently partnered in the transformation of Goodwill Industries of the Southern Piedmont’s Opportunity Campus in Charlotte, North Carolina. The Opportunity Campus houses the Career & Employment Center, which recently underwent a major renovation to create a contemporary space with state-of-the-art technology and immersive experiential design that better serves as an effective and engaging learning environment.
This project aimed to amplify the organization’s public-facing workforce service areas with a cohesive workplace reminiscent of today’s workplace environment that reflects the core values and brand guidelines of the nonprofit. The Heritage team of signage professionals collaborated closely with the creative team at Goodwill Industries of the Southern Piedmont to ensure that their brand was positively reflected and their space’s interior branding was brought to life through wall wraps, custom wall displays, core value walls, frosted vinyl, and a lenticular wall display.
One of the standout features of the transformed Career & Employment Center interior was the lenticular wall display that was installed in the entry corridor. The lenticular sign was created with blue dimensionally oriented fins bearing the message “The Future Is Bright.” The color blocks on the wall were angled in such a way as to point toward the training room. The completed lenticular displays created a captivating three-dimensional inspiration wall that draws audiences into the grand interior environment.
A feature of the lenticular wall display included standoff-mounted plaques of testimonials from Goodwill participants who benefited from the nonprofit’s workforce development training.
The acrylic signs were securely mounted to the walls of the space, providing a three-dimensional depth of the lenticular sign and highlighting the strides individuals have made through Goodwill University, Goodwill’s job training division.
Several testimonials were affixed to the walls in frames, along with adhesive vinyl wall wraps utilized for core value walls, maintaining brand consistency while reflecting the values of Goodwill Industries of the Southern Piedmont.
Wayfinding signs were installed in a key corner location in the hallway to better guide visitors around the campus, including the Career & Employment Center, Family Stability Services, GoodWork Staffing, Goodwill University, and other facilities.
The talented signage team installed a wall wrap featuring the Goodwill logo against one of the office walls and frosted vinyl adhered to the interior office glass wall system.
Inside one of the Training Rooms was a custom wall display that included a multitude of elements, including wall wraps and a custom-cut sign showing the store locations of Goodwill of the Southern Piedmont throughout the Charlotte metro area and surrounding counties within the region, in both North Carolina and South Carolina.
The sign installation team at Heritage Signs & Displays adhered to time-honed procedures for effective sign installations, communicating with Goodwill Industries of the Southern Piedmont’s Project Manager and Visual Design Manager to make sure that this custom-cut sign and the other signage elements were expertly installed to fit the existing space and reflect the nonprofit values while enhancing the visual impact of the space.
This project is a testament to Heritage Signs & Displays’ expertise in corporate signage and branding and their commitment to pursuing a high standard of excellence in delivering award-winning commercial interior collaborations.
About Our Client
First opening as an independent Goodwill affiliate agency in 1965, Goodwill Industries of the Southern Piedmont is a leader in providing the greater Charlotte region with workforce development and employment. The organization has provided employment services to over 150,000 people in the state and supplies repurposed and donated clothing and many other goods.
About Us
Heritage Signs & Displays is the leading commercial sign company in the Charlotte, NC area. Our talented team of commercial printing professionals specializes in trade show displays, custom signs, and commercial interior graphics that enhance spaces, promote brands, and captivates target customers. Our talented signage team has decades of experience serving the leading companies and brands in the Charlotte area with original, captivating signs that we create in our state-of-the-art signage facility. We have earned hundreds of 5-star reviews and industry awards for our work.
If your company seeks to create new, high-quality displays from the award-winning sign company in Charlotte, call our sign professionals at (704) 551-0700. Or if you want to receive a free online quote, Get a Quote with us today! We look forward to hearing from you, accomplishing your branding goals, and connecting your organization with your target customers with the transformative signs and displays we make.
