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CIAA and Heritage Signs & Displays

Heritage Printing, Signs & Displays General Manager, Lamar Scott have worked with the CIAA on many projects, most notably their annual basketball tournament. “For the past couple of years, I have worked with Breon and the CIAA for their Basketball Tournament and other Sports Championships. Always a pleasure brainstorming new ideas and seeing the final product, either installed or delivered. I look forward to this event every year to see what new idea he will throw my way and how to design and figure it out.” Lamar Scott.

The CIAA is one of America’s oldest athletic conferences; producing championships annually in the following sports: Men’s and Women’s Cross Country; Volleyball; Football; Men’s and Women’s Indoor and Outdoor Track; Men’s and Women’s Basketball; Women’s Bowling; Women’s Tennis; Golf; and Softball.

Of the 14 championships produced by the CIAA, its annual basketball tournament has evolved from a 2,000 seat sell out in Charlotte, NC. during the inaugural tournament, in one of the nation’s premier sporting events, attracting over 190,000 fans during the week, and now touted as the third highest attended basketball tournament among all NCAA divisions.

The CIAA tournament is the quintessential cultural experience offering official events appealing to a diverse demographic of alumni and fans, to include educational programming, community engagement, Fan Fest, Super Saturday, step-shows, concerts, and most importantly, 22 action-packed basketball games. It’s also one of few basketball tournaments in the nation that features men and women competitions in the same facility, during the same week.

Over the past 10 years, the CIAA has generated over $325 million in economic impact for the “Queen City”, Charlotte, N.C., while annually generating over $55 million for the host city. With the support of the City of Charlotte and CIAA corporate partners, the conference has secured over $20 million in scholarship dollars for its member institutions over the past 13 years, averaging $1.5 million annually.

“I just wanted to take a moment to thank you all at Heritage Printing, Signs & Displays (Esp.- Lamar Scott, whom mainly handles my account) so very much for an outstanding experience with your service. We just recently concluded our annual basketball tournament and I have seriously taken pictures of everything ordered from Heritage Printing, Signs & Displays and had to send to some of our Athletic Directors in our conference and I’ve received great feedback of everything ordered from Heritage Printing, Signs & Displays. The work isn’t only noticed by me and our CIAA staff, but also by many of those who meet it. I also very much appreciate the last-minute rush orders I may bring to Lamar, whether for pick up or to be shipped to other destinations. That’s not all… from start to finish, the whole ordering, submission, and approval process has been perfectly painless and thoroughly enjoyable. It’s very hard to find a good printing service locally. I have in the past experienced poor customer service (terse or annoyed attitude, disinterest and even being ignored); poor production practices and serious oversights/errors; lack of attention to detail; poor communication… the usual frustrations, which can be particularly trying for an event manager to deal with. You guys completely shattered my impression of what a printing service can be with an outstanding, attentive and friendly service, and a very impressive finished product. Your prices are very reasonable as well, especially considering the level of service and quality stock/finishes you offer. I am so very thrilled with all the latest work, and the whole experience, and will definitely be utilizing (and recommending!) your services in the future, both for my own and other clients’ projects. Thanks again for such a wonderful job, and for your caring attitude towards your clientele. It definitely gets noticed! Pat on the back,” Breon Hagans.

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PICA Fall Conference 2016

Wide Format Printing and Finishing Capabilities
with Joe Gass

November 6th 8:30 am -9:30 am

PICA Logo

There’s a WIDE new world of opportunity to grow your commercial printing business and increase your value to your customers! For those willing to step outside their comfort zone, offering creative wide format solutions can be just the “ticket” to differentiate your company from your competitors. Join Joe Gass, President/CEO of Heritage Printing, Signs & Displays in Charlotte, NC, as he explores the quickly-evolving world of wide format printing and finishing, and learn how this second generation printer has, over the past seven years, successfully transformed a 40-year old commercial printing business. Here you will learn how to rethink the wide format marketplace as a potential profit center for your business.

PICA Fall Conference
PICA Fall Conference

What you will learn:

  • How wide format printing capabilities could successfully transform your commercial printing environment
  • How the ability to provide wide format printing can increase value to your existing clients
  • How wide format printing will make you a much more attractive vendor to potential clients
  • Common pitfalls of entering the wide format marketplace “and how to avoid them
  • How to create a work environment that attracts great new employees and customers

Who should attend:

Anyone wanting to be more relevant to their clients and prospects, and grow their business more profitably. Anyone considering adding wide format printing to their list of capabilities and/or expanding their wide format printing and finishing capabilities. Also perfect for anyone struggling to recruit and develop the next generation of talent.

Joe Gass
Joe Gass

#PICAFallConference

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Heritage Signs & Displays at Graph Expo 16

Graph Expo 16 is the most innovating and exciting exhibition of Digital, Inkjet, Offset, Flexo, Gravure and Hybrid technologies, products and services for the Commercial, Transactional, Converting and Package Printing, Publishing, Mailing, In-Plant, Photo Imaging, Marketing and Industrial Printing industries in 2016!

Monday, Sept 26 at the Orange County Convention Center – North | Orlando, Florida Heritage Printing, Signs & Displays President Joe Gass will be a feature seminar presenter.

Titled: “How We Profitably Grew Our Commercial Printing Business
By Adding Wide Format Printing & Finishing Capabilities”

There is a whole new world out there for those who want to grow their business and become more valuable to their customers. With an array of wide and grand format printing and custom contour cutting technology available, there is ample opportunity for those who can think outside the box to offer creative solutions for their client’s event and venue signage, storefront and visual communications display.

What will you learn?

  • How wide format printing capabilities could successfully transform your commercial printing environment.
  • How wide format can make you much more valuable to your existing clients.
  • How wide format will make you much more attractive to potential clients.
  • Common pitfalls of entering the wide format marketplace and how to avoid them.
  • How to create a work environment that attracts great, new employees & customers.

At last year’s Graph Expo in Chicago, Joe’s seminar was among the Top 10 of the most attended seminars. He elaborated on his printing experience, print technology and how Heritage Printing, Signs & Displays expanded commercial printing to additionally offer wide format printing of signs, banners and custom made event displays.

A “snippet” of Joes’ presentation:

Introduction

During my years as the president and co-owner of Heritage Printing, Signs & Displays, I have experienced a lot of things that have changed the way I live my life and lead our business. I have navigated our business through the highs and lows of the economy and have been party to events that have greatly shaped how I view life and make decisions today. I have seen amazing changes in technology and communication that have revolutionized how we run and grow our business.

Expanding the Business

In 2008 I was also beginning to see that life in the printing industry was about to change again, and that my new home town of Charlotte, NC, would be a place for us to extend the reach of our business and possibly add new production capabilities to our offerings. Through a variety of new relationships, I became exposed to the wide-format printing industry and the world of event signage. At first it was extremely alien to me; the process and methods were different, the competitors were different, and the type of employees and their skill sets were very different.

Heritage Printing, Signs & Displays Charlotte

We opened the doors to our first wide format production facility in Charlotte, NC, in November of 2009. The early days of this new venture were both exciting and terrifying, I was learning something new by the hour. It was like starting all over again, after so many years of being the guy with all of the answers, I was now the one with all of the questions.

I watched our team in Charlotte go from being highly skeptical about the investments I was making in wide format technology in Charlotte, to embracing it as a valuable tool in meeting our customers’ marketing and communication needs. In 2014, wide and grand format production represented more than 40% of our business revenue and exceeded 50% in 2015.

Marketing Change

Our wide format and commercial printing initiatives would have been largely fruitless if had we not embraced the amazing attributes of Internet marketing. We began aggressively marketing our company on the Internet via search engine optimization and social media campaigns beginning in the spring of 2008 with the launch of the Charlotte sales office and our www.HeritagePrintingCharlotte.com website.

Internet marketing has also totally changed the way we pursue new account acquisition. By the end of 2013, sales staff and long timelines to develop new clients were abandoned to deploy trained project coordinators that respond to calls, emails, and live chat sessions generated from our internet presence.

Heritage Printing, Signs & Displays can be found in the top three of more than 200 different Google searches for targeted phrases that we track the markets we serve, as well as, in some cases, regional, national, and international front-page exposure. We currently attract more than 400 new prospects to our two websites each business day!

Today

In August of 2016. Heritage Printing, Signs & Displays expanded again with the opening of 2 new locations under the brand Heritage Printing, Signs & Displays. We recognize that customers’ needs are ever-changing, and adapting to them in a timely manner is critical to customer satisfaction. Our process has a maximum response time of 30 minutes, M – F, 8:00AM – 7:00PM, with most quotes in 15 minutes or less.

#GraphExpo

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