Category: News

Elevating a Leadership Summit with Strategic Visuals

Marathon Petroleum held its annual Leadership Meeting this spring at The Ballantyne Hotel in Charlotte, convening leaders, management and support teams for a multi-day series of sessions, workshops and networking events. Ahead of this major gathering, the event needed a cohesive visual environment that would reinforce key messaging, facilitate navigation and create a polished brand experience.

Heritage collaborated closely with Marathon’s internal event and design teams to supply a full suite of environmental graphics, wayfinding solutions and printed materials—delivered and installed on a tight timeline over a busy weekend.

Project Goals + Background

The Leadership Meeting required high impact visuals for more than 200 attendees. Marathon provided all final artwork and relied on Heritage to manage production files, coordinate layout, oversee delivery, install on-site and remove materials after the event. Challenges included last-minute additions, multiple formats of signage, and ensuring every piece aligned with the venue’s space.

Process + Solutions Delivered

• Wall Wraps: Installed large-format wall graphics in key interior locations to create branded arrival points and enhance the visual flow of the venue.
• Meter Boards: Produced and deployed over a dozen freestanding meter boards for daily schedules, welcome messaging, and directional information.
• Floor Graphics: Delivered branded floor decals to guide foot traffic and reinforce the event’s visual identity across high-traffic corridors.
• Life-Size Cut Outs: Created large-scale branded cutouts, including a driver suit and race car display, to support themed photo opportunities and reinforce attendee engagement.
• Wayfinding Signs: Provided directional signage, arrows, and informational boards to support navigation throughout the multi-day summit.
• Printed Materials: Produced a wide range of printed visuals including posters, agenda boards, easel-backed signage, table assignment cards, and elevator displays to support session transitions and event branding.
• Installation Services: Handled full weekend installation and post-event removal with close coordination alongside venue and client teams.

Each solution was executed with precision to support a seamless attendee experience and polished visual identity.

Final Outcome

Heritage helped transform the Leadership Meeting space into a cohesive branded environment that matched the significance of the event. Attendees experienced professional design at every touchpoint—from arrival to breakout sessions—reinforcing Marathon’s commitment to clarity and messaging.

This suite of visual solutions supported navigation, engagement and brand presence during a key annual gathering.

Overview

The JD Lewis Facility serves as a place where young athletes and families gather with purpose, and where the first few steps through the doors set the tone for everything that follows. This project focused on shaping that arrival moment, creating an environment that feels intentional, motivating, and aligned with the mission happening inside the building.

A key driver behind the vision was David West, a former NBA player whose career includes two NBA championships and two NBA All-Star selections. His involvement was hands-on throughout the process, from shaping the messaging to refining the overall direction so the lobby and entry experience matched the standard of excellence he expects for the athletes coming through the facility.

Project Goals + Background

This facility is closely tied to the Garner Road Basketball Club, an organization centered on developing young athletes through discipline, teamwork, leadership, and character. The goal for phase one was to bring that identity forward immediately, using full-coverage graphics on the entry doors and a cohesive series of wall wraps that carry the same energy across the entire lobby.

From the start, the scope demanded more than “one big wall.” The lobby included long runs of wall space broken up by doors, columns, a trophy case area, TV locations, a power-box alcove, and other fixed elements that had to stay functional. Pre-install planning mattered: walls needed touch-ups, items needed to be moved, and the install sequence had to be staged so the space could stay organized and protected while multiple sections were completed over a two-day installation window.

Process + Solutions Delivered

• Wall Wraps: Designed, produced, and installed tiled wall wraps across the lobby walls, columns, and smaller architectural areas to create one continuous, purpose-driven experience from entry to gym access points.
• Storefront Graphics: Produced and installed full-coverage graphics on the entry doors to elevate the first impression while still supporting visibility and function.
• Creative Services: Collaborated closely with David West and the facility team to refine layouts, content hierarchy, and visual flow so the space felt bold without becoming cluttered.
• Professional Installation: Executed a coordinated, multi-day install plan that accounted for wall prep requirements, obstructions, and sequencing across many individual panels.

Final Outcome

The completed lobby now delivers a consistent story the moment someone arrives. Instead of isolated graphics, the doors and wall wraps work together to create a unified visual rhythm, with messaging, motion, and brand elements placed intentionally so the space feels focused and energizing rather than busy.

Just as importantly, the environment reflects the leadership and purpose behind the program. With David West’s active direction and the facility team’s preparation, the end result supports the athlete experience: a stronger sense of identity at the point of entry, a clearer tone of discipline and motivation throughout the lobby, and a space that better reinforces what the organization stands for.

Visit our Interior Signs, Sports Signs, Fabric Backdrops, Environmental Graphics, and Lobby Signs pages to explore more ways Heritage supports branded environments.