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What Can Commercial Printing Do for Branding Your Company in Charlotte, NC?

Post author By admin
Post date August 8, 2023
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How Commercial Printing Services Can Help Your Business Succeed in Charlotte, NC

Every business owner knows that marketing is an essential aspect of their business’s success. To achieve marketing goals, businesses need to have the right tools and resources at their disposal. One of the most effective tools for businesses seeking to make a lasting impact on potential customers is commercial printing services. Commercial printing services can help businesses create marketing materials that are professional, visually appealing, and provide vital information to potential clients or customers. Heritage Signs & Displays can help your business achieve its marketing goals with the commercially printed products we print and bind for companies and organizations in Charlotte, NC.

What Is Commercial Printing?

Commercial printing is the process of producing large amounts of printed materials quickly and cost-effectively. It involves professional equipment and processes to produce a wide variety of printed products such as business cards, postcards, brochures, flyers, booklets, posters, labels, mailers, and more. In commercial printing, the printer uses large format digital presses with high-speed output and professional finishing capabilities to provide businesses, organizations, and individuals with an array of high-quality printed materials.

The Branding Advantages of Commercial Printing with Heritage Signs & Displays

Commercial printing services can play a significant role in improving a business’s branding efforts. From designing visually appealing marketing materials to printing them on high-quality paper, commercial printing services can help businesses create a professional, streamlined look that is consistent with their brand identity. At Heritage Signs & Displays, we work alongside businesses to create marketing materials that align with their branding efforts.

Heritage Signs & Displays is a distinguished provider of award-winning commercial printing services in Charlotte, NC. We offer high-quality printing services that are second to none. Our state-of-the-art printing equipment ensures that every print job we do is crisp, clean, and visually appealing. We offer a variety of printing options, including digital printing, offset printing, and large-format printing.

At Heritage Signs & Displays, we offer a broad range of commercial printing products, including catalogs, manuals, booklets, brochures, and more. We understand that every business has unique needs when it comes to its marketing materials. That’s why we offer a diverse range of products that cater to different business needs. From small businesses to large corporations, we can create marketing materials that are tailored to your organization’s requirements.

At Heritage Signs & Displays, we believe that exceptional customer service is crucial to our success. We understand that the printing process can be daunting for many business owners. That’s why our team of experts offers exceptional customer service at every step of the printing process. From the initial consultation to the final product delivery, we ensure that our clients are satisfied with the services we provide.

Common Types of Commercial Printing

Booklet Printing

Booklet printing involves the production of small books or catalogs, usually made up of a few pages. They can be used for a variety of purposes, such as product catalogs, event programs, or educational materials. High-quality printing is key to ensuring these booklets are professional, engaging, and effective in serving their purpose. Heritage Signs & Displays offers exceptional booklet printing services. Whether it’s for a product catalog, an event program, or a company portfolio, we produce booklets of varying sizes and designs that perfectly suit our clients’ needs. Our attention to detail and commitment to quality ensures that each page is printed with precision and clarity.

Brochures

Brochures are a common marketing tool used by businesses to provide information about their products or services. They can come in various formats, such as bi-fold or tri-fold, and can contain images, text, and graphics. High-quality printing is crucial to ensure these brochures are visually appealing and successfully communicate the desired message. When it comes to printing brochures, Heritage Signs & Displays stands out for our expertise and creativity. We work closely with clients to design and print brochures that effectively communicate their brand message while captivating the target audience.

Training Manuals

Training manuals are used by organizations to provide instructions or information to employees or customers. They need to be clearly printed and well-structured to facilitate easy reading and comprehension. High-quality printing is therefore essential to ensure these manuals are effective in conveying the necessary information.

Direct Mailing Services

Direct mailing services involve the printing and delivery of promotional materials directly to the recipient’s mailbox. This could include postcards, catalogs, newsletters, or letters. In addition to our printing services, Heritage Signs & Displays also provides direct mailing services. We handle everything from the printing to the packaging and shipping of promotional materials, enabling our clients to reach their target audience effectively and efficiently.

Presentation Folders

Presentation folders are an important tool for businesses to present and organize documents in a professional manner. They are often used in meetings, conferences, or sales pitches to hold proposals, brochures, or contracts. For businesses looking to make a professional impression, Heritage Signs & Displays offers high-quality presentation folder printing services. We assist in designing and printing custom folders that not only organize documents but also enhance the company’s brand image.

Self-Published Children’s Books

Self-publishing children’s books give authors control over their own work, from the content to the design and marketing. High-quality printing is crucial in self-publishing to ensure the final product is professional and appealing. This includes the cover design, layout, and binding, as well as the quality of the paper and the clarity of the print. We specialize in the printing of self-published children’s books that are meant to connect with readers and stand out.

Magazine Printing

Magazine printing involves the production of high-quality, bound publications that are typically released on a regular schedule. These can be consumer magazines, trade magazines, or custom publications for specific organizations. The quality of the printing is vital to ensure clear, vibrant images and text that engage readers and convey the desired message effectively.

Conference Materials

Conference materials include all the printed items needed for a successful conference or event. This can range from signage and banners to brochures, handouts, and other impactful printed products. These materials not only provide essential information to attendees but also help to establish a professional image for the event. Heritage Signs & Displays is a trusted partner for producing conference materials. We ensure all our printed materials are of the highest quality, helping to make any event successful.

Marketing Materials

Marketing materials encompass a wide variety of print items designed to promote a business, product, or service. They can include everything from flyers and postcards to banners and posters. These materials are an essential tool for businesses to communicate their brand message, advertise promotions, and engage with their target audience. No matter your needs, Heritage Signs & Displays delivers top-notch printing services for a variety of marketing materials.

Binding Options Available

Saddle-Stitching: This method involves folding the sheets together and then using wire staples along the spine of the booklet. It’s an economical option that produces a durable finish.

Perfect Binding: This type of binding is ideal for thicker booklets and can accommodate a larger number of pages because it uses a strong adhesive to bind the pages together.

Coil Binding: Offers a flexible finish and allows you to open the booklet flat. Coil binding can hold more than 300 pages when using plastic spiral coils.

Wire-O Binding: This type of binding uses two metal wires to keep the booklet together. It is more durable than saddle stitching and allows the booklet to lay flat when open.

Why Choose Heritage Signs & Displays for Your Commercial Printing Needs in Charlotte, NC?

Heritage Signs & Displays is the leading provider of commercial printing services in the Charlotte, NC area and throughout the Southeast region. Founded in 1977, we specialize in the production of commercial printing, custom signs, trade show displays, and commercial interior graphics. Our commitment to quality, attention to detail, and excellent customer service set us apart from other commercial printers in the Queen City. Our team of professionals is dedicated to delivering exceptional quality and service, ensuring that every project is executed to perfection. Our team has decades of experience in the commercial printing industry and has earned hundreds of regional and national awards as well as 5-star reviews from our satisfied clients. Our goal with each job we do is to create impactful booklets, brochures, and other marketing materials that reflect your brand and make it unforgettable in the eyes of your target customers.

We Use High-Quality Printing and Customizable Binding Options for All Your Commercial Printing Needs

At Heritage Signs & Displays, we understand the importance of excellent customer service. Our team provides our customers with the best possible experience creating outstanding commercial printed products, from the initial consultation to the final delivery of your new brochures or booklets. Our commitment to quality, attention to detail, and excellent customer service set us apart from other printing companies in the region. We believe in building long-term relationships with our clients and we are committed to providing them with the best possible experience, from the initial consultation through the delivery of the finished products. We offer numerous choices for binding, folding, and glossy paper to help make your new marketing materials as appealing and useful as possible to achieve your goals.

Want to Learn More or Get Started? Contact Us Today!

If you are looking for the best commercial printing services in Charlotte, NC, look no further than Heritage Signs & Displays. We offer a wide range of printing services and customizable solutions for companies and organizations just like yours. Contact us at (704) 551-0700 to learn more about our printing services and how we can help take your business to the next level or Get a Quote for free. We look forward to working with you!

Goodwill Opportunity Campus: Project Spotlight

Post author By admin
Post date July 11, 2023
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Heritage Signs & Displays recently partnered in the transformation of Goodwill Industries of the Southern Piedmont’s Opportunity Campus in Charlotte, North Carolina. The Opportunity Campus houses the Career & Employment Center, which recently underwent a major renovation to create a contemporary space with state-of-the-art technology and immersive experiential design that better serves as an effective and engaging learning environment.

This project aimed to amplify the organization’s public-facing workforce service areas with a cohesive workplace reminiscent of today’s workplace environment that reflects the core values and brand guidelines of the nonprofit. The Heritage team of signage professionals collaborated closely with the creative team at Goodwill Industries of the Southern Piedmont to ensure that their brand was positively reflected and their space’s interior branding was brought to life through wall wraps, custom wall displays, core value walls, frosted vinyl, and a lenticular wall display.

One of the standout features of the transformed Career & Employment Center interior was the lenticular wall display that was installed in the entry corridor. The lenticular sign was created with blue dimensionally oriented fins bearing the message “The Future Is Bright.” The color blocks on the wall were angled in such a way as to point toward the training room. The completed lenticular displays created a captivating three-dimensional inspiration wall that draws audiences into the grand interior environment.

A feature of the lenticular wall display included standoff-mounted plaques of testimonials from Goodwill participants who benefited from the nonprofit’s workforce development training.

The acrylic signs were securely mounted to the walls of the space, providing a three-dimensional depth of the lenticular sign and highlighting the strides individuals have made through Goodwill University, Goodwill’s job training division.

Several testimonials were affixed to the walls in frames, along with adhesive vinyl wall wraps utilized for core value walls, maintaining brand consistency while reflecting the values of Goodwill Industries of the Southern Piedmont.

Wayfinding signs were installed in a key corner location in the hallway to better guide visitors around the campus, including the Career & Employment Center, Family Stability Services, GoodWork Staffing, Goodwill University, and other facilities.

The talented signage team installed a wall wrap featuring the Goodwill logo against one of the office walls and frosted vinyl adhered to the interior office glass wall system.

Inside one of the Training Rooms was a custom wall display that included a multitude of elements, including wall wraps and a custom-cut sign showing the store locations of Goodwill of the Southern Piedmont throughout the Charlotte metro area and surrounding counties within the region, in both North Carolina and South Carolina.

The sign installation team at Heritage Signs & Displays adhered to time-honed procedures for effective sign installations, communicating with Goodwill Industries of the Southern Piedmont’s Project Manager and Visual Design Manager to make sure that this custom-cut sign and the other signage elements were expertly installed to fit the existing space and reflect the nonprofit values while enhancing the visual impact of the space.

This project is a testament to Heritage Signs & Displays’ expertise in corporate signage and branding and their commitment to pursuing a high standard of excellence in delivering award-winning commercial interior collaborations.

About Our Client

First opening as an independent Goodwill affiliate agency in 1965, Goodwill Industries of the Southern Piedmont is a leader in providing the greater Charlotte region with workforce development and employment. The organization has provided employment services to over 150,000 people in the state and supplies repurposed and donated clothing and many other goods.

About Us

Heritage Signs & Displays is the leading commercial sign company in the Charlotte, NC area. Our talented team of commercial printing professionals specializes in trade show displays, custom signs, and commercial interior graphics that enhance spaces, promote brands, and captivates target customers. Our talented signage team has decades of experience serving the leading companies and brands in the Charlotte area with original, captivating signs that we create in our state-of-the-art signage facility. We have earned hundreds of 5-star reviews and industry awards for our work.

If your company seeks to create new, high-quality displays from the award-winning sign company in Charlotte, call our sign professionals at (704) 551-0700. Or if you want to receive a free online quote, Get a Quote with us today! We look forward to hearing from you, accomplishing your branding goals, and connecting your organization with your target customers with the transformative signs and displays we make.

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Question & Answers with Heritage CEO from recent interview with Charlotte Business Journal

Post author By admin
Post date June 27, 2023
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Describe your leadership style and how you put that into action within your organization:

My leadership style is as a collaborative innovator. As a servant leader, I seek to nurture a culture of collaboration within our company that spurs innovation and positive, impactful results for our culture, clients and community. The heartbeat of our organization is found in our purpose statement, “As a veteran-owned business, we strive to be a valued resource that honors God by serving others.”

Describe a major change you’ve made as the leader of your company over the past year, how you handled that and how it impacted the business:

As our business has expanded over the past 10 years, we recognized that our banking relationship with BB&T/Truist was not responsive to our changing needs. After careful consideration, we made the move to United Community Bank last May. What an amazing difference we have experienced! The level of care and attention to our needs that the team at United provides is greatly valued and appreciated. Their support of our business model and growth initiatives positions us well to compete effectively in the various marketplaces we now serve (Charlotte; Raleigh; Washington, D.C.; Baltimore; and Louisville, Kentucky).

Describe your top accomplishment of the past year:

During the past year, our company has funded the building of two schools in an emerging, third-world country in Asia that currently serves 194 girls and boys, ranging in age between 4 and 10, who were previously unable to receive a formal education. In addition, our ongoing funding provides two meals per day for each child and basic health care for each student and their families.

How are you prioritizing diversity, equity and inclusion initiatives in your company?

Among our five organizational core values is “Value the Individual,” which recognizes that every member of our team is unique and offers great value. Our diversity of talent, backgrounds and experiences make us better as an organization!

What is the top priority for Charlotte to ensure a strong business environment?

Charlotte must continue to develop a strong transportation infrastructure, improve educational opportunities for high school students that emphasize technical and trade skills in preparation for entering the job market, and provide affordable-housing solutions for all socio-economic sectors of our quickly growing population.

What was your first job, and what is one lesson you carried forward from that?

My first job was working on crab boats on the Potomac River with my grandfather and several uncles in rural southern Maryland. They truly loved what they did for a living and instilled in me a passion for serving others, a strong sense of urgency with the things I commit to and a work ethic that still gets me up before the break of dawn to prepare for a new day.

Who inspires you, and why?

Since I arrived in Charlotte from the Washington, D.C., area in 2005, Tony Zeiss, best known in Charlotte for his role as the president of Central Piedmont Community College for more than two decades, has been an impactful and inspirational leader that I greatly admire. From the moment I met him while attending my first Charlotte Rotary Club luncheon, Tony has shown me what a purposeful leader can do to positively impact his community for good and God’s glory. Tony’s leadership helped grow CPCC into an organization that has prepared hundreds of thousands of people to achieve productive and meaningful careers with area companies. His efforts have encouraged thousands of companies to move to Charlotte or expand in Charlotte because of the technical training offered at this world-class educational institution. Tony’s appreciation for Charlotte history has created a fantastic showcase of statues highlighting past community and business leaders along the Little Sugar Creek Greenway and historical documentaries on our local PBS station. His leadership in launching the Museum of the Bible in Washington, D.C., in 2017 is undoubtedly a capstone role to his storied career as a servant leader.

What is something you do for fun?

Since 2015, I have been traveling to Asia with the Mustard Seed Foundation to share “The Theology of Work” with high school and college-age students in emerging, third-world countries. Although these trips are rigorous, I find that they rejuvenate my mind and spirit while also refocusing and enhancing the results of my efforts within our business and community. My next trip is scheduled for this fall.

What is one of the best books you’ve read recently, and why?

God and Money, by John Cortnes and Gregory Baumer. This book challenges the reader to trust in God for our provision, offer gratitude for his blessings, and be radically generous in sharing those blessings with others now. Living with a mindset to invest in the needs of others in the present offers much greater joy and impact versus accumulating great wealth over a lifetime to be distributed at our death. Ultimately our assets, including our businesses, are not really ours; it is something over which we are given stewardship by God. Large or small, each of us is entrusted by God with resources that have the potential to positively impact our world, if we are willing to do so.

What is your best advice for future leaders?

Pursue a career with companies that have a great culture, a meaningful purpose and excellent leadership development programs. Seek mentors, with shared faith and values, to challenge and encourage you to pursue excellence as you develop as a leader in your company, family, and community. Find a faith community, with an excellent discipleship and small group structure, to serve and support.