The NBA's Charlotte Franchise took an unprecedented move to rebrand the organization to its previous name. During the 2014-2015 NBA season, fans attending the games and those watching nationwide, witnessed the “new look” Charlotte Hornets.
The rebranding was an extensive undertaking, one in which the Hornets Marketing Department reached out to us at Heritage Printing in Charlotte for some custom event signage and displays. A measurable portion of the signage and displays visitors to the Time Warner Cable Arena will see was manufactured locally in our Charlotte sign facility.
“I've been going to Hornets games since I was a kid, now I take my kids and show them the cool things I make at work!”
Trevor Gibson Heritage Production Coordinator
The relationship we have with the Hornets and Time Warner Cable Arena continues to flourish over a year after the successful rebranding. Quality products and customer service have placed Heritage Printing on Speed Dial with the Hornets and numerous other Charlotte and Southeast businesses.
We recently received an order for elegant signage to decorate the upper level hallway in the TWC Arena, which hosts hundreds of events annually. The marketing department sought to emphasize the Hornets history along with many of the popular talents that have utilized Time Warner Cable Arena including:
The Hornets Marketing Department provided us with the Hi-Resolution images to print and showcase inside acrylic standoff signs. Our Charlotte production staff (Brent Thompson and Trevor Gibson) printed the images on latex poster paper and custom cut them to the 20" x 20" picture size.
Our CNC router cleanly and precisely cut every acrylic plate to the exact 24" x 24" dimensions along with smoothly drilling the mounting holes. The images were sandwiched between the acrylic plates and chrome plated standoffs were used to install the signage along the corridor walls of the upper level in the arena.
Here are the images Brent and Trevor took after the install, along with some other notable signage we have provided TWC Arena and the Hornets.
The TWC Arena lobby signs are made with acrylic and chrome plated standoffs, we also offer brass and aluminum standoffs and a variety of substrates (acrylic, wood, brushed aluminum & PVC) to create custom standoff signs for many Charlotte businesses. We print directly to the substrate and often add dimensional lettering for a 3-Dimensional effect.
“I'm a lifetime Hornets fan,
I love working with the Hornets to help beautify Buzz City!”
Brent Thompson Heritage Production Manager