Data Center Dynamics | Project Spotlight

Data Center Dynamics partnered with Heritage Signs & Displays to implement a fully branded event environment for one of their premier conferences. From entry to exit, the venue was transformed into a cohesive space that guided attendees, reinforced brand identity, and enriched the overall experience.

A Purposeful Approach to Event Graphics

As a major industry event attracting leaders in tech and data infrastructure, the conference required a large-scale, integrated graphics package that could support wayfinding, speaker sessions, networking spaces, and branded messaging throughout. Heritage was entrusted to produce, install, and remove all visual elements—executing a turnkey solution that elevated the environment and aligned with DCD’s goals.

Execution and Materials

The scope of the installation included an extensive range of graphic formats and materials. We produced and installed:

• Over 80 foam core meter boards, including single- and double-sided displays, half-meter graphics, and full meterboard walls
• Branded column wraps, pillar graphics, and entry columns using UV-printed adhesive vinyl
• Stage backdrops and talks panels fabricated from ultraboard for multiple presentation areas
• Vinyl window graphics, floor graphics, and event banners to create a branded atmosphere at every level
• A wide array of printed materials, including flyers in multiple sizes, A5 cards, table tents, cocktail menus, and branded labels

Installation was coordinated by Heritage’s team and completed during regular business hours, with full post-event removal handled after hours to ensure a seamless transition for the client.

An Integrated Branded Experience

The result was a highly coordinated, immersive event environment that brought clarity and cohesion to every touchpoint. Through thoughtful material selection, strategic placement, and expert installation, Heritage helped create a conference space that informed, engaged, and inspired every attendee.