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Heritage Transforms Atrium Health’s Home Run Porch and Corporate Suite at the Charlotte Knights’ Truist Field: Case Study

Heritage Signs & Displays recently installed branded vinyl wraps and custom displays for the Atrium Health Suite and the Home Run Porch section of Truist Field in Uptown Charlotte, NC.

A Transformed Home Run Porch for the Fans

In anticipation of the Minor League Baseball season and the debut games of the Charlotte Knights baseball team, Atrium Health had the desire to brand their sponsored section of the Truist Field stands as the Home Run Porch for fans to enjoy food and refreshments while watching games. They wanted the Home Run Porch to be branded using vinyl wraps for the bar rails and for it to be a year-round fixture of Truist Field. The Sports Marketing team at Atrium Health reached out to Heritage Signs & Displays to bring this project to life.

To provide bar rail wraps that will be resistant to sun fading and seasonal weather conditions, a 3M vinyl wrap material was chosen. Because it was not conducive to drilling holes in the I-beams at Truist Field, the Heritage installation team fabricated a custom box-shaped structure. This wall display was constructed using aluminum tubing, HVAC tape, and silicone connected to the I-beams of the building. This innovative design will allow future graphics updates to be efficiently applied. The combination of these elements allowed for the Home Run Porch to not only be branded for the latest baseball season, but also easy to update for future seasons.

A Custom Baseball Bat Display for the Atrium Health Corporate Suite

In addition to the revamped Home Run Porch, Heritage was tasked with creating a custom baseball bat display known as “Winning Moment,” intended to recognize the “Home Run for Life” recipients that Atrium Health has every year. Each bat would have a recipient’s name added over time. The Winning Moment display was to be made even more dynamic with the inclusion of custom plates unique to the Charlotte Knights.

After receiving the directive to create it, Heritage’s signage professionals developed how best to fabricate the display and install it in the space. The Winning Moment display was a custom-built exhibit, accented with painted acrylic dimensional letters and other elements. The home plate and bat racks were made of PVC to ensure that the display would fit at least twenty displays and full-sized bats. This solution called for fabricating the bat holders out of PVC and acrylic, ensuring that the custom-built design could be directly drilled into the wall. The display was further accented with PVC board wrapped in AstroTurf. Finally, the home plates float off the wall about a half-inch so that jerseys can be wrapped around the baseball plates. The Winning Moment display was drilled directly into the wall of the Atrium Health branded suite to provide maximum visual impact.

A Transformed Space for the Fans and the Community

The results of the Heritage efforts were a Home Run Porch that could be enjoyed by Charlotte Knights fans for many years to come and a captivating Winning Moment display that celebrates the lasting partnership between Atrium Health and the Charlotte Knights. Atrium Health were highly pleased with the transformed sections of Truist Field, especially in how they reflected Atrium Health’s partnership with the Charlotte Knights, and both organizations’ positive impact on the Charlotte Region. Atrium Health said that they are eager to work with Heritage Signs & Displays again soon for branding and custom sign transformation initiatives.

Atrium Health: The Official Healthcare Provider of the Charlotte Knights

Atrium Health has proudly served the Southeast for decades, with an extensive network of hospitals in North Carolina, South Carolina, Georgia, and Alabama. Atrium Health is the largest employer in Charlotte, NC, employing thousands in the region and being the official healthcare provider for many of the major sports teams in the city, including the Charlotte Knights. In addition, Atrium Health works directly with varsity sports in the Queen City to facilitate the spirit of student athletics and its positive effects on overall health.

About Us

Heritage Signs & Displays is the leading sign shop in Charlotte, NC. Our talented team of commercial printing professionals specializes in trade show displays, custom signs, and commercial interior graphics that enhance spaces, promote brands, and captivates target customers. If your company seeks to create new, high-quality displays from the award-winning sign company in the Charlotte area, call our sign professionals at (704) 551-0700. Or if you want to Get a Quote for free, use our convenient form today!

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