I was recently asked where I worked, my reply was Heritage Printing & Graphics. They responded with “What do you do?” Which I answered, “We make signage and commercial printing.” The next question was: “What are the most popular signs you make?” I said, “That’s easy, Retractable Banners & Step and Repeat Banners!”
Signs Charlotte is what we do and we do it well. All kinds of signs for all kinds of applications, so many that it’s almost impossible to list them all. Every time I think I’ve seen all there is to see in the signage world, the guys make up another unique sign using 3-D and LED lights or some form of originality.
Step and Repeat is so popular that our men keep a roll of fabric and a roll of vinyl on the printer constantly, when an order comes in, they simply enter the digital file and tell the printer which roll to process and the printing begins.
The fabric gets hemmed into a pole pocket, wherein as vinyl gets welded with 2-sided industrial tape to form the pole pock for larger banners. Retractable banners get trimmed and inserted into the desired stand. All banners come with a carry bag.
If you need Signs Charlotte
we are the sign shop to call!
We like to keep it simple.
- Can Heritage make my sign or banner?
- Can Heritage get me my sign on-time?
- Can Heritage give me an estimate?
30 minutes or less in most cases.
If you answered “No” to that question then read no more, if “Yes” was your answer, then read on and I’ll give you proven methods on: How to Improve Your Internet Presence.
The Internet changed the world, especially the business world, gone are the days of “Chasing” customers, begging for their business and investing mountains of money in:
Now customers come to you, via “Search” not Chase!
The Internet brings new customers right to your monitor, door and mailbox. Thanks to Google, everything is easily found thru a simple “Search” and millions of results are only a mouse click away.
So how do you “get the click” and utilize this opportunity?
Here are a few of what I consider “Critical Action Items” that, when managed properly, will vastly improve your Internet Presence and provide your business with a piece of your marketplace.
This is in hierarchal order according to importance:
Google “My Business”: this has had numerous names: Google Local, Google Maps, Google Places, and Google Plus Local, but 1 factor has remained: LOCAL IS THE MOST CLICKED ON! Claim, capture and manage your business address listing and you will see measurable improvements.
Website: it is possible to get business via the Internet without a website, but it’s not recommended. Own your domain, use a quality host (minimum $350 annually), build a “clean website” that’s “Search Friendly”, Google will find you, but don’t make it hard for them to do it.
SEO: this has turned into a full time position for any mid to large sized companies seeking a majority of business through “Search”. Optimize your web pages for the specific target keywords and DON’T Keyword Stuff! This is an ongoing process to be readdressed regularly as Search Algorithms change.
Social Media: like it or not, Social is here to stay and even if you don’t use it, you should control the Social Media Presence for your business. If you do utilize Social, these few basic rules will help immensely:
1) Stay Neutral, avoid politics, religion and controversy
2) Stay Positive, don’t get drawn into the world of Trolls
3) Use Imagery, pictures do say a 1000 words
Directory Listings: create your company profile with all your business information so you can copy/paste into every directory that has your company listed. See Directory Websites below for more on how and why directories exist.
Content Marketing: create and post to your website, blog and social media accounts; unique, useful data about your business, products or service without copyright infringement or plagiarizing other people’s information.
Tools: very few tools with value are free, “You Get What You Pay For!” I like Moz for SEO and content marketing guidance. Lead Forensics is good for measuring the traffic to your website, sales people LOVE this tool. Pablo is fun for creating Social Media images, and there are plenty more.
PPC: Pay Per Click advertising has changed immensely, Google removed the Ads from the sidebar and put them at the top and bottom of the search results, thus placing them far above organic listings. If your listing was #1, you may actually be #7 after 3 PPC ads and 3 map listings, especially on cell phones.
Directory websites are popping up like weeds in the summer, simply because they can make money with minimal work, here’s how it works: directory websites search the Internet (just like Google) and auto-populate their website listings using the data found about your business. This is done in hopes you, the business owner, will “Claim” your listing and provide accurate, up to date information and possibly subscribe to their services or use their advertisers, this is the “Data Mine” process. Your information is automatically entered into a database, where an algorithm monitors and registers your preferences, so “Target Marketing” is most effective.
Keep in mind: that if it sounds too good to be true, it probably is. Run short term campaigns initially, measure the results and keep records of progress. Then you can make educated decisions on your marketing.
It’s easy to see how managing an Internet Presence is a full time job, if your company produces a product like we do, then the work is never-ending and it can be very fulfilling.
2016 Coul Oak All Stars
Coul Oak Little League All Stars is a post season tournament team comprised of 13 all-star players from the 4 Coul Oak Little League teams within their respective division. The name Coul Oak is derived from the communities that the players reside: Coulwood and Oakdale.
2016 Coul Oak All Stars
Coul Oak is affiliated with Little League International as a non-profit organization who believe in the ideals of Little League, they offer baseball for youth in the northwest area of Charlotte, NC. The age groups vary from 5 years old to 16 years, with eight T-Ball teams, 10 machine pitch teams, 9 minor league teams, 4 major league teams, and three Junior/Senior league.
2016 Coul Oak All Stars
Heritage Printing project coordinator Trevor Gibson and his son are richly affiliated with the Coul Oak Little League. Trevor began his baseball career (albeit short) with the Coul Oak Little Leaguers when he was 6 years old as a pitcher and second baseman and now his son is following in his footsteps as a Coul Oak All Star pitcher, short-stop and second baseman. Noah is reaching the pinnacles of Little League baseball that Trevor dreamed of and more. Trevor is the active pitching coach for the All Stars and first base coach during the games, he has kept his baseball dream alive through Noah and his friends.
Noah & Trevor Gibson
Noah Gibson is a 13-year-old Coul Oak All Star heading to the State Tournament! Noah and his teammates have played together and against each other since 2006 as All Stars and in the Coul Oak Little League. This year has been magical as they won this year’s District 3 Tournament, which earned them a spot in The State, which begins 7-22-16.
Coul Oak All Stars
The State (as we LL followers call it) is a double elimination tournament with teams from the 4 divisions of our state. IF, the Coul Oak All Stars can exit victoriously, they will have earned a berth in The Regionals! The Regionals host teams from the eastern seaboard district, this is the second highest level of little league a Little League team can reach, it’s so prestigious that every game telecasts on ESPN! There are 2 Regional tournaments, which whittle the teams down to the eventual Little League World Series contestants.
It’s every father’s dream to re-live his youth with his son and none relishes it more than a baseball player’s dad. Always with a smile, Trevor practices, coaches, drives, rejoices and gets heartbroken with these 13 young men and the other coaches, it’s a luxury every baseball player young and old fantasize about.
If you truly love baseball, nothing can replace the smell of fresh cut grass, the “smack” of the baseball into a leather glove or especially the distinct “CRACK” of a baseball being hit out of the park.
Everyone here at Heritage Printing and the Northwest Charlotte region is excited for our Coul Oak All Stars and we delight in the thought of watching their skills on ESPN at Williamsport, PA the home of the 2016 Little League World Series.
See you in Williamsport!