{"id":5891,"date":"2025-09-17T05:21:10","date_gmt":"2025-09-17T09:21:10","guid":{"rendered":"https:\/\/heritageprintingcharlotte.com\/blog\/?p=5891"},"modified":"2025-10-09T00:58:52","modified_gmt":"2025-10-09T04:58:52","slug":"crafted-agency-project-spotlight","status":"publish","type":"post","link":"https:\/\/heritageprintingcharlotte.com\/blog\/crafted-agency-project-spotlight\/","title":{"rendered":"Crafted Agency | Project Spotlight"},"content":{"rendered":"

Elevating a Brand-Led Workplace in Charlotte<\/h2>\n
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Crafted is a Charlotte-based branding and marketing agency known for helping organizations communicate clearly and grow with intention. Their team asked us to bring that same clarity to their office\u2014using visuals that feel purposeful, energize daily work, and connect the brand from first impression to meeting room. <\/p>\n

The plan centered on large-format wall wraps, branded glass privacy, and clean wayfinding that tie together multiple zones. From a bold red feature area that extends onto the ceiling to quiet, light-friendly conference glass, every element was built to serve people and message.<\/p>\n

Project Goals + Background<\/h2>\n
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The brief was straightforward: create a cohesive environment that expresses Crafted\u2019s identity without overpowering the work taking place in it. That meant clear brand moments at entries, consistent visual cues across departments, and glass treatments that protect focus while keeping daylight and openness.<\/p>\n

Color consistency and alignment across walls, corners, and ceiling surfaces were critical. We coordinated artwork scaling and paneling to preserve sightlines, reinforce hierarchy, and make the space easy to navigate for clients and team members alike.<\/p>\n

\"Crafted<\/p>\n

Process + Solutions Delivered<\/h2>\n
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