{"id":4418,"date":"2022-07-21T08:42:59","date_gmt":"2022-07-21T12:42:59","guid":{"rendered":"https:\/\/heritageprintingcharlotte.com\/blog\/?p=4418"},"modified":"2023-07-14T07:45:34","modified_gmt":"2023-07-14T11:45:34","slug":"grow-your-business-charlotte-nc","status":"publish","type":"post","link":"https:\/\/heritageprintingcharlotte.com\/blog\/grow-your-business-charlotte-nc\/","title":{"rendered":"How a Printing Company Can Help Grow Your Business in Charlotte NC"},"content":{"rendered":"<div id=\"blog-content\">\n<h2 style=\"text-align: left;\">Contents<\/h2>\n<ul style=\"text-align: left; list-style-type: disc;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"text-align: left; list-style-type: disc;\">\n<li><a href=\"#TC\">Print Marketing is trusted by Consumers<\/a><\/li>\n<li><a href=\"#PCA\">Print Marketing Captures and Holds Consumer Attention For Longer<\/a><\/li>\n<li><a href=\"#MCA\">Print Marketing Motivates Consumers to Take Action<\/a><\/li>\n<li><a href=\"#DE\">Print Marketing Supports Digital Efforts<\/a><\/li>\n<li><a href=\"#Pub\">Publications<\/a><\/li>\n<li><a href=\"#MarM\">Marketing Materials<\/a><\/li>\n<li><a href=\"#BABC\">Banners and Backdrops<\/a><\/li>\n<li><a href=\"#CSI\">Custom Signs<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<article class=\"heading-space\">\n<h1><strong>Reach Your Customers with the Help of a Printing Company<\/strong><\/h1>\n<p>In today\u2019s day and age, businesses are heavily focused on utilizing their online presence and digital marketing efforts to gain new customers. Although these methods can be effective, it is vital not to overlook the importance of print marketing materials to increase brand awareness, form connections with consumers, and promote your product or service.Continue reading to learn about the benefits of print marketing and the types of products available, and get inspired for your next printing project.<\/p>\n<h2><strong>How Can a Printing Company in Charlotte NC Benefit My Business?<\/strong><\/h2>\n<\/article>\n<article class=\"space-on-top\">\n<h2 id=\"TC\" class=\"heading-space\"><strong>1. Print Marketing is trusted by Consumers<\/strong><\/h2>\n<p>Trust is a building block to fostering meaningful customer relationships and retaining those customers for life. Creating trust with your target audience is one of the primary goals of marketing, so it is beneficial to promote your brand using a method that consumers view as trustworthy. According to the <a href=\"https:\/\/www.inma.org\/Business-Intelligence-and-Research-Platform-for-News-Media\/dni-projects-detail.cfm?wo=27\" rel=\"nofollow\">International News Media Association<\/a>, 82% of the United States online users trust print marketing materials when making a purchase decision over any other medium. Therefore, if you want your marketing materials to be viewed as credible, print is the way to go!<\/p>\n<\/article>\n<article class=\"space-on-top\">\n<h2 id=\"PCA\" class=\"heading-space\"><strong>2. Print Marketing Captures and Holds Consumer Attention For Longer<\/strong><\/h2>\n<p>Print marketing is a proven way to grasp consumer attention. Statistics have shown that 79% of households read <a title=\"direct mail\" href=\"https:\/\/heritageprintingcharlotte.com\/products\/printing-mailing-services.php\">direct mail<\/a>, so you can be confident that your message is getting across. Younger audiences also find it easy to read printed materials, and therefore, spend more time reading these resources. Printed marketing is a valuable tool to inform your customers about your products and services as well as specials, upcoming events, and more.<\/p>\n<p>Additionally, signs have been proven to effectively capture the attention of potential customers. According to the <a href=\"https:\/\/www.signs.org\/\" rel=\"nofollow \">International Sign Association<\/a>, on premise signs are the reason half of customers learn about a new business so it is vital that your company has high-quality signs in order to captivate an audience. Creative signs help customers easily recognize your business, leading to increased brand awareness.<\/p>\n<\/article>\n<article class=\"space-on-top\">\n<h2 id=\"MCA\" class=\"heading-space\"><strong>3. Print Marketing Motivates Consumers to Take Action<\/strong><\/h2>\n<p>Print marketing drives action. Studies have shown that 39% of customers try a business for the first time because of direct-mail advertising. Many believe that the effectiveness of print is declining, but it is actually the opposite. Since 2004 direct mail marketing rates have increased by 14% and the method brings in 78% of donations for nonprofits. Additionally, <a title=\"signs and banners\" href=\"https:\/\/heritageprintingcharlotte.com\/products\/retail-stores.php\">signs and banners<\/a> are known to elicit an \u201cimpulse buy\u201d and increase foot traffic to your storefront.<\/p>\n<\/article>\n<article class=\"space-on-top\">\n<h2 id=\"DE\" class=\"heading-space\"><strong>4. Print Marketing Supports Digital Efforts<\/strong><\/h2>\n<p>Print marketing used in conjunction with digital advertising has proven to be an exceedingly effective way to get your message across. In fact, combining print and digital ads can make online campaigns 400% more effective. Due to older generations not having as strong of an online presence and new trends encouraging people to \u201cunplug,\u201d print ads can work alongside digital marketing efforts to allow your brand to reach a broader audience.<\/p>\n<p>Additionally, print ads can amplify your online marketing by including a call to action (CTA) that encourages readers to visit your social media pages, website, etc. The use of print marketing combined with digital marketing is the best way to reach a broad audience, resulting in additional sales and visibility for your business.<\/p>\n<\/article>\n<h2 id=\"Heritage\" class=\"article-heading\" style=\"text-align: left;\"><strong>Types of Print Marketing<\/strong><\/h2>\n<p>Here at Heritage Printing, Signs &amp; Displays, we offer a variety of commercial printing <a title=\"products\" href=\"https:\/\/heritageprintingcharlotte.com\/products\/products.php\">products<\/a> that will ensure your business stands out from the crowd.<\/p>\n<article class=\"space-on-top\">\n<h2 id=\"Pub\" class=\"heading-space\"><strong>1. Publications<\/strong><\/h2>\n<p>We provide many different types of printed <a title=\"publications\" href=\"https:\/\/heritageprintingcharlotte.com\/products\/publications.php\">publications<\/a> including magazines, newsletters, booklets, and catalogs to help inform your customers about your product or service. Need help with the layout of your publication? We have experienced graphic designers on staff to help make your vision come to life. By using the latest in printing and mailing technology to improve efficiency and reduce the cost of production, we are able to print and mail your color printing publication locally, regionally, and nationally.<\/p>\n<\/article>\n<p class=\"mb-1 writer-name\" style=\"text-align: center;\"><em><strong>Examples of Printed Publications<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/heritageprintingcharlotte.com\/products\/publications.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4425 size-full\" style=\"width: 664px;\" src=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/publications-01.jpg\" alt=\"Printing Publications\" width=\"664\" height=\"392\" srcset=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/publications-01.jpg 664w, https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/publications-01-300x177.jpg 300w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/a> <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/publications.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4426 size-full\" style=\"width: 297px;\" src=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/publications-02.jpg\" alt=\"Printing Publications\" width=\"297\" height=\"439\" srcset=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/publications-02.jpg 297w, https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/publications-02-203x300.jpg 203w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><\/a><\/p>\n<article class=\"space-on-top\">\n<h2 id=\"MarM\" class=\"heading-space\"><strong>2. Marketing Materials <\/strong><\/h2>\n<p>Due to our quality printing services, we are able to create full color marketing materials that are sure to attract attention from your audience. <a title=\"Brochures\" href=\"https:\/\/heritageprintingcharlotte.com\/products\/brochures.php\">Brochures<\/a> are an effective way to inform your customers about your product offerings, as well as create a good first impression for your brand. Research has shown that when brochures are printed in a \u201cdistinctive manner,\u201d they are more likely to be remembered. Here at Heritage Printing, Signs &amp; Displays, we utilize that data to design your brochure in a way that allows for maximum exposure and readability.<\/p>\n<p>In addition to brochures, we offer a variety of other <a title=\"marketing materials\" href=\"https:\/\/heritageprintingcharlotte.com\/products\/marketing-materials.php\">marketing materials<\/a>. Impress your clients and customers with professional presentation folders that can be used for business proposals, conference handouts, press kits, and more. Need your marketing materials to be printed quickly? We specialize in quick turnarounds and since we are located in Charlotte, we can deliver your materials to any of the city\u2019s convention venues in order to save you time and effort!<\/p>\n<\/article>\n<p class=\"mb-1 writer-name\" style=\"text-align: center;\"><em><strong>Examples of Printed Marketing Materials <\/strong><\/em><\/p>\n<p><a href=\"https:\/\/heritageprintingcharlotte.com\/products\/marketing-materials.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4427 size-full\" style=\"width: 672px;\" src=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/marketing-materials-01.jpg\" alt=\"Marketing Materials\" width=\"672\" height=\"604\" srcset=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/marketing-materials-01.jpg 672w, https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/marketing-materials-01-300x270.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a> <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/marketing-materials.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4428 size-full\" style=\"width: 653px;\" src=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/marketing-materials-02.jpg\" alt=\"Marketing Materials\" width=\"653\" height=\"478\" srcset=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/marketing-materials-02.jpg 653w, https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/marketing-materials-02-300x220.jpg 300w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<article class=\"space-on-top\">\n<h2 id=\"BABC\" class=\"heading-space\"><strong>3. Banners and Backdrops <\/strong><\/h2>\n<p>Our high-quality printing services allow us to print custom <a title=\"banners\" href=\"https:\/\/heritageprintingcharlotte.com\/products\/banners-backdrops.php\">banners<\/a> in a variety of sizes that can be used for events, meetings, venues, and storefronts. We are able to produce vinyl and fabric banners and can even achieve an exact match for any provided Pantone color so it represents your brand exactly.<\/p>\n<\/article>\n<p class=\"mb-1 writer-name\" style=\"text-align: center;\"><em><strong>Examples of Printed Banners <\/strong><\/em><\/p>\n<p><a href=\"https:\/\/heritageprintingcharlotte.com\/products\/banners-backdrops.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4430 size-full\" style=\"width: 678px;\" src=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/banners-02.jpg\" alt=\"Banners\" width=\"678\" height=\"277\" srcset=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/banners-02.jpg 678w, https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/banners-02-300x123.jpg 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/a> <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/banners-backdrops.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4429 size-full\" style=\"width: 676px;\" src=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/banners-01.jpg\" alt=\"Banners\" width=\"676\" height=\"428\" srcset=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/banners-01.jpg 676w, https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/banners-01-300x190.jpg 300w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a><\/p>\n<article class=\"space-on-top\">\n<h2 id=\"CSI\" class=\"heading-space\"><strong>4. Custom Signs<\/strong><\/h2>\n<p>As previously mentioned, branded signage is crucial for attracting customers to your business. We offer acrylic, custom cut, custom laser cut, canvas prints, dimensional lettering, and life size cutouts. Displaying an eye-catching <a title=\"sign\" href=\"https:\/\/heritageprintingcharlotte.com\/products\/custom-signs.php\">sign<\/a> onto the exterior of your business can make a huge difference in brand awareness. We specialize in creating unique, quality signs that stand the test of time. Utilizing the latest wide format, UV curable printing technology, we are able to direct your image to large sheets of plastic and metal to create your one-of-a-kind sign.<\/p>\n<\/article>\n<p class=\"mb-1 writer-name\" style=\"text-align: center;\"><strong><em>Examples of Printed Signs<\/em> <\/strong><\/p>\n<p><a href=\"https:\/\/heritageprintingcharlotte.com\/products\/custom-signs.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4431 size-full\" style=\"width: 670px;\" src=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/custom-signs.jpg\" alt=\"Custom Signs\" width=\"670\" height=\"338\" srcset=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/custom-signs.jpg 670w, https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/custom-signs-300x151.jpg 300w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/a> <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/custom-signs.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4432 size-full\" style=\"width: 353px;\" src=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/custom-signs-01.jpg\" alt=\"Custom Signs\" width=\"353\" height=\"440\" srcset=\"https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/custom-signs-01.jpg 353w, https:\/\/heritageprintingcharlotte.com\/blog\/wp-content\/uploads\/custom-signs-01-241x300.jpg 241w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/a><\/p>\n<article>\n<h2><strong>Heritage Printing, Signs &amp; Displays: A Leading Printing Company in Charlotte, NC<\/strong><\/h2>\n<p><a title=\"Heritage Printing, Signs &amp; Displays\" href=\"https:\/\/heritageprintingcharlotte.com\/our-story.php\">Heritage Printing, Signs &amp; Displays<\/a> is a Veteran-owned business that is ready to provide quality results for all of your printing needs. Our facilities are equipped with the latest technology, which lets us produce top-notch publications, marketing materials, banners, signs, and more!<\/p>\n<p>We have been recognized as a premier printer in North Carolina, winning the Gutenberg Award in 2016, 2017 and 2018, and the \u201cBest of Show\u201d for 2016 at the Printing Industries of the Carolinas Print Quality Awards competition as well as three Best of Category awards from Printing Industries of America in 2016.<\/p>\n<p>Here at Heritage Printing, Signs &amp; Displays, we are dedicated to the customer experience and will work with you every step of the way to ensure that we produce printed materials that perfectly suit your brand vision. If you are looking for a high quality printing company that you can trust, don\u2019t hesitate to reach out with any questions or to <a title=\"request a quote\" href=\"https:\/\/heritageprintingcharlotte.com\/quote-form.php\">request a quote<\/a>.<br \/>\n<\/article>\n<article>\n<div class=\"sec-btn-box desktop-view\" style=\"text-align: center; color: white;\"><a class=\"bg-btn sec-btn\" href=\"\/contact.php\"><strong>CONTACT US<\/strong><\/a><\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Contents Print Marketing is trusted by Consumers Print Marketing Captures and Holds Consumer Attention For Longer Print Marketing Motivates Consumers to Take Action Print Marketing Supports Digital Efforts Publications Marketing Materials Banners and Backdrops Custom Signs Reach Your Customers with the Help of a Printing Company In today\u2019s day and age, businesses are heavily focused [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,293],"tags":[],"class_list":["post-4418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-page","category-printing-company"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/posts\/4418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/comments?post=4418"}],"version-history":[{"count":36,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/posts\/4418\/revisions"}],"predecessor-version":[{"id":4860,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/posts\/4418\/revisions\/4860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/media\/4420"}],"wp:attachment":[{"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/media?parent=4418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/categories?post=4418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/tags?post=4418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}