{"id":3014,"date":"2016-09-12T04:05:55","date_gmt":"2016-09-12T09:05:55","guid":{"rendered":"\/blog\/?p=3014"},"modified":"2024-01-10T02:39:05","modified_gmt":"2024-01-10T06:39:05","slug":"heritage-printing-at-graph-expo-16","status":"publish","type":"post","link":"https:\/\/heritageprintingcharlotte.com\/blog\/heritage-printing-at-graph-expo-16\/","title":{"rendered":"Heritage Signs &#038; Displays at Graph Expo 16"},"content":{"rendered":"<p>Graph Expo 16 is the most innovating and exciting exhibition of Digital, Inkjet, Offset, Flexo, Gravure and Hybrid technologies, products and services for the Commercial, Transactional, Converting and Package Printing, Publishing, <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/printing-mailing-services.php\">Mailing<\/a>, In-Plant, Photo Imaging, Marketing and Industrial Printing industries in 2016!<\/p>\n<p>Monday, Sept 26 at the Orange County Convention Center \u2013 North | Orlando, Florida Heritage Printing, Signs &amp; Displays President Joe Gass will be a feature seminar presenter.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600;\">Titled: \u201cHow We Profitably Grew Our Commercial Printing Business<br \/>\nBy Adding Wide Format Printing &amp; Finishing Capabilities\u201d<\/span><\/p>\n<p>There is a whole new world out there for those who want to grow their business and become more valuable to their customers. With an array of <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/products.php\">wide and grand format printing<\/a> and custom contour cutting technology available, there is ample opportunity for those who can think outside the box to offer creative solutions for their client\u2019s event and venue signage, <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/storefront-graphics.php\">storefront<\/a> and visual communications display.<\/p>\n<p><span style=\"color: #339966;\"><strong>What will you learn?<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #339966;\">How wide format printing capabilities could successfully transform your commercial printing environment.<\/span><\/li>\n<li><span style=\"color: #339966;\">How wide format can make you much more valuable to your existing clients.<\/span><\/li>\n<li><span style=\"color: #339966;\">How wide format will make you much more attractive to potential clients.<\/span><\/li>\n<li><span style=\"color: #339966;\">Common pitfalls of entering the wide format marketplace and how to avoid them.<\/span><\/li>\n<li><span style=\"color: #339966;\">How to create a work environment that attracts great, new employees &amp; customers.<\/span><\/li>\n<\/ul>\n<p>At last year\u2019s Graph Expo in Chicago, Joe\u2019s seminar was among the Top 10 of the most attended seminars. He elaborated on his printing experience, print technology and how Heritage Printing, Signs &amp; Displays expanded commercial printing to additionally offer wide format printing of <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/custom-signs.php\">signs<\/a>, <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/banners.php\">banners<\/a> and custom made <a href=\"https:\/\/heritageprintingcharlotte.com\/products\/event-displays.php\">event displays<\/a>.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600;\"><em>A \u201csnippet\u201d of Joes\u2019 presentation:<\/em><\/span><\/p>\n<p><span style=\"color: #339966;\">Introduction<\/span><\/p>\n<p>During my years as the president and co-owner of Heritage Printing, Signs &amp; Displays, I have experienced a lot of things that have changed the way I live my life and lead our business. I have navigated our business through the highs and lows of the economy and have been party to events that have greatly shaped how I view life and make decisions today. I have seen amazing changes in technology and communication that have revolutionized how we run and grow our business.<\/p>\n<p><span style=\"color: #339966;\">Expanding the Business<\/span><\/p>\n<p>In 2008 I was also beginning to see that life in the printing industry was about to change again, and that my new home town of Charlotte, NC, would be a place for us to extend the reach of our business and possibly add new production capabilities to our offerings. Through a variety of new relationships, I became exposed to the wide-format printing industry and the world of event signage. At first it was extremely alien to me; the process and methods were different, the competitors were different, and the type of employees and their skill sets were very different.<\/p>\n<p><span style=\"color: #339966;\">Heritage Printing, Signs &amp; Displays Charlotte<\/span><\/p>\n<p>We opened the doors to our first wide format production facility in Charlotte, NC, in November of 2009. The early days of this new venture were both exciting and terrifying, I was learning something new by the hour. It was like starting all over again, after so many years of being the guy with all of the answers, I was now the one with all of the questions.<\/p>\n<p>I watched our team in Charlotte go from being highly skeptical about the investments I was making in wide format technology in Charlotte, to embracing it as a valuable tool in meeting our customers\u2019 marketing and communication needs. In 2014, wide and grand format production represented more than 40% of our business revenue and exceeded 50% in 2015.<\/p>\n<p><span style=\"color: #339966;\">Marketing Change<\/span><\/p>\n<p>Our wide format and commercial printing initiatives would have been largely fruitless if had we not embraced the amazing attributes of Internet marketing. We began aggressively marketing our company on the Internet via search engine optimization and social media campaigns beginning in the spring of 2008 with the launch of the Charlotte sales office and our www.HeritagePrintingCharlotte.com website.<\/p>\n<p>Internet marketing has also totally changed the way we pursue new account acquisition. By the end of 2013, sales staff and long timelines to develop new clients were abandoned to deploy trained project coordinators that respond to calls, emails, and live chat sessions generated from our internet presence.<\/p>\n<p>Heritage Printing, Signs &amp; Displays can be found in the top three of more than 200 different Google searches for targeted phrases that we track the markets we serve, as well as, in some cases, regional, national, and international front-page exposure. We currently attract more than 400 new prospects to our two websites each business day!<\/p>\n<p><span style=\"color: #339966;\">Today<\/span><\/p>\n<p>In August of 2016. Heritage Printing, Signs &amp; Displays expanded again with the opening of 2 new locations under the brand <span style=\"color: #ff6600;\">Heritage Printing, Signs &amp; Displays<\/span>. We recognize that customers\u2019 needs are ever-changing, and adapting to them in a timely manner is critical to customer satisfaction. Our process has a maximum response time of 30 minutes, M \u2013 F, 8:00AM \u2013 7:00PM, with most quotes in 15 minutes or less.<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #ff6600;\">#GraphExpo<\/span><\/p>\n<div class=\"sec-btn-box desktop-view mb-1\">\n<p><a class=\"bg-btn sec-btn text-white\" href=\"\/quote-form.php\">Get a Quote<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Graph Expo 16 is the most innovating and exciting exhibition of Digital, Inkjet, Offset, Flexo, Gravure and Hybrid technologies, products and services for the Commercial, Transactional, Converting and Package Printing, Publishing, Mailing, In-Plant, Photo Imaging, Marketing and Industrial Printing industries in 2016! Monday, Sept 26 at the Orange County Convention Center \u2013 North | Orlando, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[255],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-graphexpo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/posts\/3014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/comments?post=3014"}],"version-history":[{"count":13,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/posts\/3014\/revisions"}],"predecessor-version":[{"id":5396,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/posts\/3014\/revisions\/5396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/media\/3016"}],"wp:attachment":[{"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/media?parent=3014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/categories?post=3014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heritageprintingcharlotte.com\/blog\/wp-json\/wp\/v2\/tags?post=3014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}