Some business owners believe that competition forces them to get better at marketing and reduce overhead. But loosing profit and customers via “Lean Managing” may not be a good idea.
20% of most customers typically comprise 80% of a business’s profits. Is it smart to compromise your 80% for a potential 20%? The real solution is retaining current clients. Retention is often discussed but rarely enacted.
To realize your clients are considering other options is unsettling, but in this economy, it’s a reality.
Customer feedback is vital. Understanding how they interpreted the experience is knowledge and knowledge is empowering! Taking for granted that a new client is happy is another mistake many businesses make, it’s too easy to get “Busy at Work” and lose sight of the big picture.
Phone calls and emails are good communication tools, but to attempt that with a large client base can be time consuming and ineffective. Newsletters are an excellent way to stay in touch with your clients and get feedback as well, it’s also an effective means for “Early Warning Signs” that obstacles may be on the horizon.
Avoiding potentially losing a client can be
advantageous and extremely profitable!
Company newsletters, especially personalized mailing services from Heritage Printing, Signs & Displays is the answer for many companies. Our ability to create unique mailers for specific individuals or companies will keep you in their mind.
Personalized Mailing Features:
- Unique Text
- Unique Offers
- Unique Images
- Unique URL’s
- Unique QR Codes
Customized marketing efforts are known to have a much better response rate than static mail. Impress your long term clients with personalized mailing services and stay in touch with your clients.
We can definitely help you with your next project!