Heritage Signs & Displays recently collaborated with the team at Goodwill Industries of Southern Piedmont to transform their new store location on Wendover Road in Charlotte, NC. This initiative included producing and installing a wide variety of signs and graphics including installing point of purchase displays, frosted vinyl, and window graphics for the sliding entryway doors and interior glass. We also installed storefront signs throughout the main showroom space, and an eye-catching vinyl wall wrap celebrating Goodwill’s positive impact on the Charlotte community.
Goodwill Industries of the Southern Piedmont: Leading the Way for Doing Good
First opening as an independent Goodwill affiliate agency in 1965, Goodwill Industries of the Southern Piedmont is a leader in providing the greater Charlotte region with workforce development and employment. The organization has provided employment services to over 150,000 people in the state and supplies repurposed and donated clothing and many other goods. This marks the nonprofit’s 29th store in the greater Charlotte region and fourth new store this year. This comes as the organization has boldly announced plans to open 25 new stores in the next 5 years across the Charlotte area.
The communications department reached out to Heritage Signs & Displays to partner on the interior branding and signage for Goodwill Industries of Southern Piedmont’s new store location on Wendover Road. The goal for the new signs and graphics was to highlight Goodwill’s connection to the Charlotte community as well as ensure that the facility’s interior reflect this independent branch of Goodwill’s history of service and to make it customer-facing and appealing. After discussing the scope of the project and the installation parameters, the Heritage team got to work to make the interior branding come to life.
The Right Materials for an Interior Rebrand
The Heritage team created several captivating pieces of interior signage to achieve Goodwill’s new branding initiative. For the point of purchase displays, intended to hang on the clothing racks, the signs were UV printed from 6mm white PVC and were rectangle cut with corner holes for hanging. Storefront signs bearing Goodwill’s three Rs (Reuse, Rewear, Repurpose) were fabricated from 1/2” white Ultraboard, UV printed, cut to shape, and installed using .75” brushed aluminum standoffs. An additional sign illustrating Goodwill’s commitments to career services, community, donations, and funds was made from the same materials.
On the week of the installation, the Heritage team worked diligently to pro-actively install the signage throughout the new retail space. An adhesive frosted vinyl piece bearing the Goodwill logo was affixed to the sliding doors of the Goodwill entrance to add style and brand identity upon entering the space. Point of purchase displays were affixed to the clothing racks and new custom signs were hung above the rest of the displays.
In the back of the facility, a wall wrap was installed to shed light on Goodwill Institute of Southern Piedmont’s continual mission to connect goods, jobs, opportunities, and community to Charlotte. Once the installation was complete, The Goodwill Institute of Southern Piedmont team were proud of the results of the interior branding project. The new graphics reflect the non-profit organization’s goals to achieve visual appeal for customers and the new localized signage connected the Goodwill brand to the Charlotte community.
Heritage Signs & Displays Produces Award-Winning Signage for Charlotte Businesses
Heritage Signs & Displays is a local, veteran-owned sign company serving Charlotte, NC, and Washington DC. Heritage is known for quality project management and customer service in support of clients’ commercial interior graphics, event signage, retail point of purchase displays, commercial printing, and direct mail.
To inquire about a project for your business, call Heritage Signs & Displays at (704) 551-0700 or use the convenient online form to Get A Quote today!
