Invite Them and They Will Come

Some companies think that a beautiful new website will instantly attract visitors like a moth to a light bulb. However, unless you turn the light on and direct them where to go, your visitors may wander aimlessly into your competitor’s backyard. Here are a few mixed media marketing tips to draw visitors to your website:

  • Create a “web card” that highlights your site’s benefits and entices readers to visit. Mail them as postcards, hand them out at trade shows, distribute them with purchases, and so on.
  • Create videos and post them on YouTube. Not only does Google index your content, but viewers can embed your videos on their blogs and share them via social media.
  • Offer free original content or blog postings to other publications in your niche market. Be sure to include a link to your website to draw new visitors from these high-traffic sources.
  • Distribute news releases to print and web periodicals in your industry. Your website link will remain in news databases for several months and may improve traffic to your site and increase link popularity.
  • Create a short but sweet email signature that encourages readers to visit your new website.
  • Ask partnering or non-competing businesses to link to your site, and do the same in return.
  • Post your website on trade sites and in specialized directories.
  • Include your URL on everything you can think of, ranging from business cards, stationery, and marketing materials, to pens, shirts, hats, mugs, and more.
  • Promote an exciting contest or giveaway, and direct people to sign up on your website.
  • Encourage customer feedback through a survey on your website.
  • Increase your SEO by editing existing content, removing barriers to the indexing activities of search engines, and increasing the number of links your website receives from other web sources.
  • Create a Facebook or Twitter post announcing your website, and offer prizes for the first XX people who visit your website and sign up for your newsletter.
  • Encourage repeat visitors by offering a bookmark button on your website, such as AddThis, a free content-sharing platform that helps you integrate sharing tools into your website, spread your content, and increase social traffic.

Joe Gass @ Heritage Printing & Graphics

Custom Cut Signs and Banners * Event & Tradeshow Displays & Graphics * Fabric and Textile Printing * Fabric Backdrops, Banners and Displays * Retail POP * Wall, Window & Vehicle Decals & Graphics * Retractable Bannerstands * Backlit Signs * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated
5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700
beginning May 1st NEW LOCATION: 2739 Interstate Street, Charlotte NC 28208

22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761


A look back at some April Fool’s Day classics

April 1 is traditionally a day for pranks and practical jokes. In recent years, Google has made a habit of making outlandish April Fool’s Day announcements. One year, for example, Google announced the addition of mind-reading technology that would make searching a breeze. Another year, the search giant posted job openings for a new research center on the moon.

A quick search for April Fool’s Day pranks and hoaxes returns a treasure trove of gems. Here are a few highlights from Wikipedia and the Museum of Hoaxes:

* In 1957, the BBC announced a bumper spaghetti crop in Switzerland. Mild winter weather and the near eradication of the “spaghetti weevil” were credited with the excellent harvest. The BBC report includes images of people harvesting spaghetti strands from trees.

* In 1993, a San Diego DJ told his listeners the Space Shuttle Discovery would be landing at nearby Montgomery Field, due to issues at Edwards Air Force Base. Thousands of people turned out to see the landing… of a space shuttle that wasn’t even in space at the time.

* In 1996, Taco Bell announced it had purchased the Liberty Bell and renamed it the “Taco Liberty Bell.” In a statement, the company claimed the move was meant “to help the national debt” and that it hoped “other corporations [would] take similar action to do their part to reduce the country’s debt.” When asked about the hoax, White House press secretary Mike McCurry, playing along, said that the Lincoln Memorial had also been sold and would now be called the Ford Lincoln Mercury Memorial.

* Another fast-food-related April Fool’s Day prank happened in 1998, when Burger King introduced the “left-handed Whopper.” The new burger contained all of the same ingredients as its namesake, but the condiments were rotated 180 degrees, for the benefit of the 32 million left-handed Americans.

Here’s hoping you have a fun April first.

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Suite G, Charlotte, North Carolina 28269    704-551-0700

22725 Washington Street, Leonardtown, Maryland 20650   301-475-1700

Veteran Owned and Operated

Wide Format – Signs, Banners & Banner Stands, Displays, Posters, Wall and Window Graphics, Vehicle and Floor Graphics, Backlit Signs, Retail Point of Purchase, End Caps and Toppers, On-Site Installation, Kit Packing and Fulfillment

Offset and Digital – Newsletters, Magazines, Publications, Catalogs, Conference and Meeting Materials, Brochures, Rack Cards, Presentation Folders and Direct Mail


Ten Google Search Tips You Might Not Have Known

Google may be the world’s most popular search engine, but it’s also a digital Swiss army knife. In addtion to traditional searching, here are 10 lesser-known uses for Google search:

World clock. Find the time in any city by typing “time ” and the city name, city and state, zip code, or city and country (e.g., “time New York City”). Google will tell you the current time in that city.

Dictionary. Type “define: ” and the term you wish to define (e.g., “define: monarchy”). Google will give you a list of definitions from a variety of online sources.

Currency converter. Enter the amount you’d like to convert and the two currency types to convert to/from. For example, “345 USD to CAD” will show you the Canadian dollar equivalency to 345 US dollars.

Calculator. Enter a mathematical problem to calculate (e.g. “3*2+(9sqared)”), and Google will give you the answer (e.g. “87”).

Weather. Find the current weather conditions and forecast for many major cities worldwide by simply typing “weather ” and the name of the city, city and state, zip code, or city and country (e.g. “weather Houston, TX” or “weather 90036”) in the Google search bar.

Flight tracking. Enter the airline and flight number (e.g. “american airlines 18”) to see if it is arriving/departing on time or is delayed.

Package tracking. Enter a UPS, FedEx, or USPS tracking number into the Google search bar, and Google will tell you the status of the package in question.

Stock quotes. Enter a stock ticker symbol (e.g. “AAPL”) to see that stock’s current trading value and information about its fluctuation for the day.

Unit converter. Not sure how many cups are in a gallon? Google can tell you. Enter your query (e.g. “cups per gallon”), and Google will do the rest (e.g. “1 US gallon = 16 US cups”).

Sunrise/sunset times. Want to know when the sun will rise in Singapore? Just enter “sunrise ” or “sunset ” followed by the name of the city (e.g. “sunrise Singapore”) in the Google search bar, and Google will let you know not only the time, but also how long from now the sunrise/sunset in question will occur.

For even more search tips like these, visit

Joe Gass @ Heritage Print & Visual

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 *

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 *

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated