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Encourage the Customer Voice

One of the best ways to promote your business is to get your customers talking about you, whether on the streets, via social media, or in product reviews. Here are a few ways to encourage customers to voice their opinions:

  • Create a message board, chat forum, or guest book where customers can create an online community and share their opinions and feedback.
  • Ask key customers to participate in a “customer spotlight” section of your newsletter. Use this feature to help customers promote their business and elaborate on their relationship with your company.
  • Add product review capabilities to your website that allow customers to rank and review your products or services. Send customers a link to an online opinion survey they can take shortly after making a purchase.
  • Start a blog and encourage feedback, questions, suggestions, and sharing of your posts.
  • Offer valuable incentives (coupon, discount, free gift, etc.) as a reason to fill out a survey, and keep surveys short and sweet. This will encourage customers to complete your entire survey… and to answer future surveys when you ask them to.
  • Encourage customers to contact you any time they have questions, comments, or suggestions — and make it easy for them to do so. Include your contact details in your email signature, post your phone number prominently on      every page of your website, and send a business card with every letter or mailing.
  • Engage with customers every chance you get. Ask them about their experience, seek their opinion on industry-related topics, and garner their feedback and suggestions regarding your business.

Don’t discourage negative customer comments. Negative feedback provides credibility and tells customers the business is confident enough to show a range of customer opinions. Honest feedback and suggestions can also help improve your business.

Joe Gass @ Heritage Printing & Graphics
www.HeritagePrinting.com

Custom Cut Signs and Banners * Event & Tradeshow Displays & Graphics * Fabric and Textile Printing * Fabric Backdrops, Banners and Displays * Retail POP * Wall, Window & Vehicle Decals & Graphics * Retractable Bannerstands * Backlit Signs * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated
5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700
beginning May 1st NEW LOCATION: 2739 Interstate Street, Charlotte NC 28208

22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761

Invite Them and They Will Come

Some companies think that a beautiful new website will instantly attract visitors like a moth to a light bulb. However, unless you turn the light on and direct them where to go, your visitors may wander aimlessly into your competitor’s backyard. Here are a few mixed media marketing tips to draw visitors to your website:

  • Create a “web card” that highlights your site’s benefits and entices readers to visit. Mail them as postcards, hand them out at trade shows, distribute them with purchases, and so on.
  • Create videos and post them on YouTube. Not only does Google index your content, but viewers can embed your videos on their blogs and share them via social media.
  • Offer free original content or blog postings to other publications in your niche market. Be sure to include a link to your website to draw new visitors from these high-traffic sources.
  • Distribute news releases to print and web periodicals in your industry. Your website link will remain in news databases for several months and may improve traffic to your site and increase link popularity.
  • Create a short but sweet email signature that encourages readers to visit your new website.
  • Ask partnering or non-competing businesses to link to your site, and do the same in return.
  • Post your website on trade sites and in specialized directories.
  • Include your URL on everything you can think of, ranging from business cards, stationery, and marketing materials, to pens, shirts, hats, mugs, and more.
  • Promote an exciting contest or giveaway, and direct people to sign up on your website.
  • Encourage customer feedback through a survey on your website.
  • Increase your SEO by editing existing content, removing barriers to the indexing activities of search engines, and increasing the number of links your website receives from other web sources.
  • Create a Facebook or Twitter post announcing your website, and offer prizes for the first XX people who visit your website and sign up for your newsletter.
  • Encourage repeat visitors by offering a bookmark button on your website, such as AddThis, a free content-sharing platform that helps you integrate sharing tools into your website, spread your content, and increase social traffic.

Joe Gass @ Heritage Printing & Graphics
www.HeritagePrinting.com

Custom Cut Signs and Banners * Event & Tradeshow Displays & Graphics * Fabric and Textile Printing * Fabric Backdrops, Banners and Displays * Retail POP * Wall, Window & Vehicle Decals & Graphics * Retractable Bannerstands * Backlit Signs * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated
5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700
beginning May 1st NEW LOCATION: 2739 Interstate Street, Charlotte NC 28208

22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761

Step Up Your Fan Page

Many businesses create a Facebook profile (often referred to as a “fan page”) and expect immediate results. While the potential for social media is great, it can’t work magic by itself. Here are a few tips on how to optimize your Facebook marketing:

  • Give out coupons promoting an incentive for becoming a fan, such as an exclusive discount or free product. Continue to provide discounts and special offers available to fans only.
  • Run a contest to create interest. For example, post an intriguing question relevant to your business, and the first 10 people to respond receive a free gift card or desirable product.
  • Take photos during any live events you sponsor, load them to your Facebook page and encourage fans to tag themselves, which pushes out into their wall and friends’ news feeds.
  • Offer a discussion-oriented approach where fans can ask questions and get answers from employees and other fans.
  • Manage your online reputation by professionally acknowledging and answering all comment posts – good or bad.
  • Secure a unique username (or vanity URL) that is short and memorable by using your brand name, company name, etc.
  • Promote your Facebook presence on your e-mail signature, business cards, brochures, letterhead, newsletters, postcards, at the bottom of receipts, etc.
  • Create Friend Lists to filter news feed stories and control who sees what information you publish. This may be useful to spread information to separate groups, including customers, prospects, colleagues, employees, competition, etc.
  • Embed Facebook social plug-ins on your website and blog with a title encouraging visitors to click the “like” button and become a Facebook fan.
  • Use Facebook Events to promote upcoming events and activities quickly without being intrusive.
  • Keep your site up to date by posting interesting industry news and announcements, questions, surveys, relevant informational links, etc. Just be careful not to post too frequently.

If you’re looking for other ways to creatively promote your business, stop by anytime. Our creative experts are eager to help your business succeed!

Joe Gass @ Heritage Print & Visual

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated