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Direct Mail Marketing and Every Door Direct Mail (EDDM) in Charlotte, NC and Washington DC


In today’s hectic world of busy meetings, e-mail overload, and nonstop sales calls, it can be refreshing to browse a creatively designed direct mail marketing piece at your own leisure.

Direct mail is one of the only forms of advertising that lets you precisely pinpoint your target audience in Charlotte, NC or Washington DC and receive fast, measurable results. Unlike advertising in mass media such as Charlotte area radio or television, direct mail allows you to define precisely who you’re speaking to and tailor your message accordingly. For example, if you own a lawn care service in Huntersville, you wouldn’t waste time or money targeting apartment tenants in uptown Charlotte.

Budgeting is also easier with a direct mail campaign, since you can control the number of pieces you send out on campaigns. Not only do you know who received the mailing and how much each piece of cost you, you can also track how many responses came back. This information makes it easy to calculate the return on investment for your campaigns.

There are many types of direct mailing ideas to choose from. Here are a few popular examples:

  • Postcards. They are a great miniature billboard and take only seconds to read. Your message is also exposed to an exponential amount of people as it travels through the mail and around your office. Postcards are also great for perforated coupons and loyal customer cards.
  • Self-mailers. Self-mailers attract attention because they are quick to open, and they are convenient from a mailing perspective because they eliminate the need for envelopes and stuffing. Strong graphics and a powerful sales message make it difficult to ignore.
  • Newsletters. Many customers look forward to receiving an upbeat newsletter filled with knowledgeable tips, tricks, and other relevant industry information. Newsletter direct mail is also a great way to build relationships with your customers and prospects.
  • Creative packaging. Oversized or translucent envelopes will not only attract attention and stand apart in a pile of mail, but they are more likely to get opened and create a memorable impression for your business. Create more impact with a custom designed mailing label to promote your brand image.

In addition to creating top-of-mind awareness program to your prospects in Charlotte, direct mail marketing using the Every Door Direct Mailing (EDDM) program with the United States Post Office is also a great way to support your outside sales staff. Direct mail pieces are a great lead-in for many conversations that lead to sales.

If your Charlotte area business needs help creating your next direct mail marketing campaign, look no further. Our team of experts can help you along every step of the way to achieve direct marketing success in Charlotte. Turn to us for creative strategy and state-of-the-art print production. Our experienced staff is eager to exceed your expectations and provide the right solution for your direct marketing campaign.

www.HeritagePrinting.com

Custom Cut Signs and Banners * Event & Tradeshow Displays & Graphics * Fabric and Textile Printing * Fabric Backdrops, Banners and Displays * Retail POP * Wall, Window & Vehicle Decals & Graphics * Retractable Bannerstands * Backlit Signs * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated
2739 Interstate Street, Charlotte NC 28208 (704) 551-0700
22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761

Direct Response Marketing Works Great for Business in Charlotte NC

There are two broad categories of marketing you can use for your company, and it’s important you understand the difference. These two types of marketing are called brand/image marketing and direct response marketing. Although both can have a place in marketing your business, for most businesses direct response is much more effective and efficient than the other.

Brand or image marketing works off the premise that you can create awareness for your business or products by building name recognition. As Wikipedia explains it, branding “involves associating a product name or image with certain qualities in the minds of consumers.” Successful brand marketing needs mass media like TV, radio, and billboards to push the message to a broad audience. For large companies with big ad budgets, this can be effective. Unfortunately, institutional marketing like this is difficult to track, making it hard to quantify a return on investment.

Fortunately for small businesses, there is a better way. It’s called direct response marketing, and it’s designed to generate an immediate response. This type of marketing has a message that — when delivered correctly – compels the receiver to respond by calling the business, walking into the business, or visiting the company’s website for a special offer.

Direct response marketing is typically delivered via print (catalogs, sales flyers, postcards, etc), radio, and the Internet. Ads are results-driven, so it’s easy to find out quickly if the campaign was successful or not. As a result, it’s much more effective for most businesses because it can be measured, tracked, and held accountable for its performance.

There are several effective direct response formulas. One of the most popular is: Attention, Interest, Desire and Action (AIDA).

Attention is captured with a compelling headline. The best headlines focus on benefits to the customer.

Interest is generated by telling a story. Explaining the process and care that goes into each of your products is an example of content that can generate interest to read further.

Desire is created with a compelling offer.

Action is prompted with a deadline (time sensitive: respond by) and a call to action (call today, come by to redeem, visit the website).

Whatever the formula, good direct response marketing uses reasons other than just price to get customers to call or visit. Using direct response marketing to tell your company’s unique story is a powerful weapon to help you stand apart from your competitors and increase the effectiveness of your ad campaigns.

www.HeritagePrintingCharlotte.com       Veteran Owned and Operated

Custom Cut Signs and Banners * Event & Tradeshow Displays & Graphics * Fabric and Textile Printing * Fabric Backdrops, Banners and Displays * Retail POP * Wall, Window & Vehicle Decals & Graphics * Retractable Bannerstands * Backlit Signs * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

2739 Interstate Street, Charlotte NC 28208 (704) 551-0700
22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761

A Key Tool To Growing Your Business This Year

If the economic doldrums still have you down, take action with these quick, simple, yet very effective “kick in the pants” steps for a fast turnaround.

It’s no secret that you must have a process for continually bringing qualified leads into your sales funnel. This is the lifeblood of your business.

Some things are out of your control. Businesses close, move, and change ownership. Any of these could lead to the loss of a client you thought would never leave. To prepare for these moments, you must have processes in place to bring in new prospects to replace the ones you lose.

Preparing for client turnover is something you control. Whether you have an existing process, need to dust off an old one, or are creating a brand new procedure from scratch, your client-generation plan must have goals.

Base your goals on the process, not just the outcome. What does this mean? Simply put, you can’t control how many leads will end up hiring you, but you can control how many of these prospects you reach.

Commit to a plan that will help you uncover prospects well-suited for the products and services you sell. Don’t rely on any one single platform or marketing tool to spread your message. Instead, use multiple channels, including print, email, social media, and the Internet, to bolster your communication and lead funnel process. If you commit to the process, the outcomes will take care of themselves.

Be encouraged. Take action. Businesses are waiting for the kinds of solutions you offer. You just need to let them know that yours are the ones they’re after.

Joe Gass @ Heritage Printing & Graphics 
Veteran Owned and Operated
www.HeritagePrinting.com

Custom Cut Signs and Banners * Event & Tradeshow Displays & Graphics * Fabric and Textile Printing * Fabric Backdrops, Banners and Displays * Retail POP * Wall, Window & Vehicle Decals & Graphics * Retractable Bannerstands * Backlit Signs * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700
beginning May 1st NEW LOCATION: 2739 Interstate Street, Charlotte NC 28208
22725 Washington St, Leonardtown, MD 20650 (301) 475-1700
2639 Connecticut Ave NW #110B, Washington DC 20008 (202) 609-9761