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Lessons from the new google chrome

Several weeks ago, Google unveiled a new, simpler icon for its Chrome web browser. In a blog post explaining the change, Google designer Steve Rural wrote, “Since Chrome is all about making your web experience as easy and clutter-free as possible, we refreshed the Chrome icon to better represent these sentiments. A simpler icon embodies the Chrome spirit – to make the web quicker, lighter, and easier for all.”

Whether you love it or hate it, the new Chrome icon provides an important lesson to corporate marketers: When creating logos, color schemes, and icons to represent your brand, make sure those symbols represent the core values you want people to associate with you.

Another lesson comes in the way Google went about creating its new Chrome icon. “Redesigning the icon was very much a group effort,” Rural continues. While you probably should put together a core team of designers and marketing people who will have the final say in creating your corporate brand, don’t overlook ideas from “outsiders” in your organization (customer service people, salespeople, product developers, etc.) who might bring a different perspective to the discussion.

And finally, make sure your new identity translates well both online and off. “It was important to maintain consistency across all media,” Rural concludes, “so we kept print, web, and other possible formats in mind.”

One way to ensure a strong print-based presence for your new logo, icon, or color scheme is to involve a printing firm, like ours, early in the design process. As print professionals, we can help you choose colors that are attractive, cost-effective, and easy to reproduce, so you don’t wind up spending more than you hoped to for less-than-ideal results.

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Suite G, Charlotte, North Carolina 28269 * 704-551-0700     www.heritageprintingcharlotte.com

 22725 Washington Street, Leonardtown, Maryland 20650 *                 301-475-1700 * www.heritageprinting.com

 Veteran Owned and Operated

Wide Format – Signs, Banners & Banner Stands, Displays, Posters, Wall and Window Graphics, Vehicle and Floor Graphics, Backlit Signs, Retail Point of Purchase, End Caps and Toppers, On-Site Installation, Kit Packing and Fulfillment

Offset and Digital – Newsletters, Magazines, Publications, Catalogs, Conference and Meeting Materials, Brochures, Rack Cards, Presentation Folders and Direct Mail

Editing PDF Files

Editing PDF Files

PDF files are a great way to exchange information. Not only are they small in file size while preserving original formatting, but they can also be easily viewed. While PDFs are generally designed as read-only, there are ways to modify their contents without requiring the original source file or the Professional version of Adobe Acrobat.

Here are a few examples of free websites that allow you to easily edit PDF documents:

  • PDF Escape is an online PDF editor, reader, form filler, & form designer that enables minor changes to a PDF document, such as hiding part of the file (such as a personal e-mail address) and creating hyperlinks to other PDF pages or documents.
  • PDF XChange Viewer is a PDF editor/viewer. While the free version doesn’t allow you to create documents from scratch, it does allow you to edit extensively – such as adding text or images directly on your PDF file.
  • Little PDF is a tiny PDF editor freeware which enables you to edit, read, open, print, save, convert, and view PDF files with ease.

While websites such as these are a convenient option for limited PDF editing needs, Adobe Acrobat products continue to provide the most robust functionality for power users.

Not only can we help you edit existing files, but we can also create fresh new forms, documents, and other critical business materials. Stop by today and we’ll take your worries away!

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated

What’s Your Price?

 

Have you ever gone shopping and saw something that caught your eye, but because there was no price tag you assumed it was too expensive? Many people may feel the same way about your products and services if your prices aren’t available.

When you hide or avoid prices, it becomes the first thing people start to think about. While price doesn’t have to be the first thing mentioned on your marketing materials or products, it should be available, and not in a tiny, unreadable font.

Here are a few tips to avoid making potential customers (and dollars) run away:

  • Use price to show quality. Higher prices can create higher perceived value if your products or services live up to their price tag.
  • Offer a price range. While individual prices may vary, promoting “products range from $500 to $50″ can often make prospects interested in finding out more.
  • Use price as a filter. Displaying a high price may help you filter the prospects who are truly interested in your products or services from those who are just curious how the price compares.
  • Include the original value on discounted merchandise to increase perceived value and savings.
  • Show confidence by listing prices. This upfront approach will also be appreciated by potential shoppers.

Look to us for help creating marketing materials that portray the true value of your products and services.

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated