Monthly Archives: July 2012

Appreciation Marketing Ideas from Heritage Printing & Graphics

Everyone likes to feel appreciated. That’s especially true when it comes to your customers. Appreciation marketing can help you develop lasting relationships and make customers think of you the next time they’re ready to purchase. Here are a few ways to show customers your appreciation:

  • Send a hand-written thank you card every time someone does business with you.
  • Reward repeat customers with special deals, exclusive discounts, and coupons.
  • Send holiday, birthday, or anniversary cards. These simple, pressure-free greetings will help increase top-of-mind awareness throughout the year.
  • Offer useful information and helpful tips to educate customers and promote your expertise via blogs, newsletters, social media, and the like.
  • Invite customers to an exclusive appreciation event designed for existing customers.
  • Collaborate with non-competitive local businesses to create a coupon book or discount program across a range of industries.
  • Create a customer loyalty program, such as a loyalty punch card, upgrade offers, or cash rewards after reaching a specific purchase level.
  • Respond quickly to customer questions or requests, and follow-up to be sure all questions were thoroughly answered.
  • Ask for customer feedback in the form of surveys and response cards.
  • Send out a voucher or postcard for a free gift, redeemable at your business.
  • Send discounts and coupons “just because” to thank customers for their business.
  • Include statement stuffer coupons with bills not only as a thank you but also to customers to make additional future purchases.

If you’re interested in any of the above print marketing ideas or need help brainstorming the perfect promo to show customers your appreciation, our creative team is eager to help. Give us a call today!

Joe Gass @ Heritage Printing & Graphics

www.HeritagePrintingOnline.com

Custom Cut Signs, Banners & Displays * Retail POP * Wall, Window & Vehicle Graphics * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated

5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700

22725 Washington St, Leonardtown, MD 20650 (301) 475-1700

 

What if?

Do you ever find yourself playing the “what if” game? What if you had made a different choice with something in your past, whether a life decision or in business?     Sure you have. We all do.

When you’re evaluating these “what if” scenarios in your head, do   you ever wonder how close you came to achieving some of the goals you set but   for whatever reason never did?     It’s true that we shouldn’t dwell on the past, but it’s also worth mentioning that we all want to live a life that leaves little regret at the end of the day. So learning from our past mistakes (and victories) is an important part of our growth process.

When you want to reach anything worthwhile, you set goals. You put some effort into reaching your target. The higher the target and bigger the goal,  the more effort it takes to reach it.     Simple concept, right? 1 + 2 = 3     Then if it’s so simple, why is it that we sometimes don’t reach the goals we   set for ourselves?     On the surface, there’s a relatively simple answer. Effort. The amount of   effort we needed to put in just wasn’t there. Why? Sometimes the reasons are   external and beyond our control, but most often we allow internal issues to block us from reaching our goals.

Even more frustrating is the realization that we were probably much closer to  reaching our goal than we ever realized. Water is really hot when it’s heated   to 211 degrees. But it’s not until it reaches 212 degrees that water creates   steam. Steam is what generates the power to move a locomotive, not warm water.

Whether you’re working on personal goals or business ones, the lesson here is   that you’re probably tantalizingly close to reaching the top. Probably one   tiny degree away.     Watch this short video   to get a little inspiration to start making that one degree difference today.

Joe Gass @ Heritage Printing & Graphics    

www.HeritagePrintingOnline.com

Custom Cut Signs, Banners & Displays * Retail POP * Wall, Window & Vehicle Graphics * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated

5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700

22725 Washington St, Leonardtown, MD 20650 (301) 475-1700

 

Business Card Etiquette Tips That Work

Business cards produced by Heritage Printing & Graphics are an inexpensive, yet valuable way to introduce yourself and your business. Here are a few etiquette tips to keep in mind the next time you exchange business cards:

  • Be prepared by having business cards on you at all times, including weekends.
  • Never distribute tattered business cards that show wear from being stuffed in your wallet. Instead, use a hard business card case to keep your cards clean and crisp.
  • Offer your card during informal conversations if the person you’re talking to expresses interest in your products or services.
  • Distribute only one card to each new contact (unless more are requested), rather than expecting them to distribute your cards for you.
  • Exchange cards at the beginning of meetings to have the names and titles/rank of everyone involved readily available.
  • Show respect when receiving a business card by briefly looking it over (front and back) and placing it in a portfolio, notebook, or card case. Never fold or crumple the card, and don’t stuff it in your pocket or bag within eyesight of the card giver. Reading over or commenting on the card right away may also help you build a better association between the new contact’s name and face for future reference.
  • Be aware that foreign countries have different business card customs. If doing business in a country that speaks another language, consider translating one side of your card into their language.

Let us know if we can help you print customized business cards that will make a lasting impression with every exchange.

Joe Gass @ Heritage Printing & Graphics

Custom Cut Signs, Banners & Displays * Retail POP * Wall, Window & Vehicle Graphics * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated

5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700 www.HeritagePrintingCharlotte.com

22725 Washington St, Leonardtown, MD 20650 (301) 475-1700 www.HeritagePrinting.com