Monthly Archives: April 2012

Custom Printing Poster Wins “Award of Excellence” for Heritage Printing & Graphics

Heritage Printing & Graphics produced this large, custom printing poster of historic churches in Southern Maryland for the Southern Maryland Heritage Area Consortium that recently won an “Award of Excellence” at the Printing & Graphics Association of the Mid-Atlantic print quality awards competition.  This poster was printed on 100# coated text in process color on our 20″ x 28″ sheetfed printing press.  Heritage Printing & Graphics can print custom posters, custom banners, custom cut signs and lettering of any shape or size up to five feet wide by 160 foot in length.  Call Heritage at 301-475-1700 or 704-551-0700 today for more information.

Historic Church of Southern Maryland poster printed by Heritage Printing & Graphics in Leonardtown, Maryland

 

Joe Gass @ Heritage Printing & Graphics

Custom Cut Signs, Banners & Displays * Retail POP * Wall, Window & Vehicle Graphics  * Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated

5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700 www.HeritagePrintingCharlotte.com

22725 Washington St, Leonardtown, MD 20650 (301) 475-1700 www.HeritagePrinting.com

Check out the Charlotte Chamber Interview conducted at our Charlotte Location recently – http://www.youtube.com/watch?v=0_l0gHQsKJg

 

Turn Customers into Salespeople

One of the most cost effective ways to grow your business is by letting your customers do the selling for you via referrals. Here are a few tips on how to grow your business through customer referrals:

Create a customer referral program. For example, provide custom printed referral cards that provide an exclusive discount to new customers. Also reward existing customers based on how many new customers they recruit.

Educate your customers with the information they need to market your products. Make sure your customers have access to adequate print literature, website links, blogs, newsletters, and other materials relevant to your company.

Differentiate your business based on a key feature or benefit you offer that your competition doesn’t, such as free shipping or on time delivery. These differentiators make great selling points to entice new customers.

Ask for referrals. If you’ve just talked to a happy customer who complimented your business, ask if they would be willing to refer others on your behalf.</li> <li>Popularity sells. If your business has a very high number of referrals, promote the fact on your marketing materials and website. For example, “More than half of our new customers are derived from customer referrals” would make a great tagline somewhere on your website or in your product literature.

Ask new customers how they learned about your business. It’s always exciting to see real-world results from your marketing efforts, especially from word-of-mouth.

Include a statement on the back of your brochures, business cards, and other collateral that encourages customer referrals. “A customer referral is the finest compliment we can receive” would be a good example.

Don’t forget to show your sincere appreciation to customers who refer others to your business. A handwritten thank you note is a great way to follow-up, and that one extra step will reinforce the reasons why they recommended you in the first place.

Joe Gass @ Heritage Printing & Graphics

Custom Cut Signs, Banners & Displays * Retail POP * Wall, Window & Vehicle Graphics Printed Marketing Materials * Publications * Direct Mail * Branding & Creative Services

Veteran Owned and Operated

5900 Harris Technology Blvd #G, Charlotte, NC 28269 (704) 551-0700   www.HeritagePrintingCharlotte.com

22725 Washington Street, Leonardtown, MD 20650    (301) 475-1700  www.HeritagePrinting.com

Check out the Charlotte Chamber Interview conducted at our Charlotte Location recently – http://www.youtube.com/watch?v=0_l0gHQsKJg