Monthly Archives: February 2012

What Can You Do In 10,000 Hours?

Does practice really make perfect? According to Malcolm Gladwell in “Outliers: The Story of Success,” 10,000 hours can transform any ordinary person to greatness. Researchers claim that 10,000 hours of deliberate practice is the “magic number” to master a skill and become an expert at anything you put your mind to.

Contrary to popular belief, it’s not always talent that makes one successful, but rather the effort and practice put forth that can make a person great.

Have you ever seen a kid who enjoys sports practice every opportunity he gets? You’ll likely notice him get progressively better and soon become pretty good. Coincidence? Not likely.

If you dedicate three hours a day to something, it will still take you nearly 10 years to become an expert. So how do you dedicate enough time to become really good at something? It’s easy… make your job something you enjoy doing.

While the amount of time it takes to become an expert may remain debatable, nearly everyone can agree that the secret to success isn’t a secret at all. It’s work.

Joe Gass @ Heritage Printing & Graphics
704-910-9914 cell

www.HeritagePrinting.com

Custom Cut Signs, Banners & Displays * Retail POP * Direct Mail * Marketing Materials * Publications * Branding & Creative Services

Veteran Owned and Operated

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269  704-551-0700
22725 Washington Street, Leonardtown, Maryland 20650    301-475-1700

Check out the Charlotte Chamber Interview conducted at our Charlotte Location recentlyhttp://www.youtube.com/watch?v=0_l0gHQsKJg

 

Give A Little To Improve Your Direct Mail Results

Want to improve response rates for your next direct mail marketing campaign? Consider including a gift with the package.

Researchers at the University of Bonn in Germany found that charitable donations rose dramatically when solicitation letters included a “gift” for the recipient.

In the study, approximately 10,000 solicitation letters were sent to potential donors on behalf of a charity. A third contained just a letter, explaining how the money would be used to help children in need. Another third contained the letter plus a small gift — a full-color postcard containing a picture drawn by one of the children the organization was helping. The final third contained the letter plus a more substantial gift — four of these postcards, each with a different drawing.

The letters sent with no gift elicited a 12% response. The letters with the simple, one-postcard gift received a 14% response. And the letters with the larger, four-postcard gift received a 21% response.

The sum of donations followed much the same pattern, with an 11% higher average donation size among those who received the small gift over those who did not receive a gift, and a 62% higher average donation size among those who received the larger gift over those who received no gift at all.

While the study cited here dealt with nonprofits, similar results may be possible with for-profit companies, too, thanks to the law of reciprocity.

Reciprocity, the researchers explained, is a feeling that “we are obligated to the future repayment of favors, gifts, invitations, and the like.” They concluded that reciprocity accounted for the vast majority of the differences they saw in their results.

Of course, gifts alone are no guarantee of direct mail success. “If we had included gifts which were completely unrelated to the purpose of the solicitation or which were considered inappropriate,” the researchers wrote, “the response might have been weaker or even negative.” So, in other words, choose your gifts wisely. Or better yet, get some help in choosing an appropriate gift, from a direct mail expert like the staff at our printing firm.

Joe Gass
704-910-9914 cell

www.HeritagePrinting.com

Custom Cut Signs, Banners & Displays * Retail POP * Direct Mail * Marketing Materials * Publications * Branding & Creative Services

Veteran Owned and Operated

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269  704-551-0700
22725 Washington Street, Leonardtown, Maryland 20650    301-475-1700

Check out the Charlotte Chamber Interview conducted at our Charlotte Location recentlyhttp://www.youtube.com/watch?v=0_l0gHQsKJg

What’s Your Response Time?

In today’s fast-paced business world full of instant technology, most people expect an answer to their email messages in one day or less. This can become challenging when you consider the volume of email many businesses receive.

If checking your email throughout the day isn’t ideal, consider blocking a chunk of time on your calendar each day to respond to email messages. Even if you don’t know the answer or need to find additional information, you should acknowledge the email and let the sender know you are working on it. If you plan to be away from the office, remember to use an auto-responder. Include information such as how long you will be away and when you will return messages. Also provide your contact info or an alternate contact for those who need an immediate response.

If you’re looking for an even faster way for your customer support team to answer questions and interact with online shoppers, you may want to consider a live chat support service. Visitors who receive quick answers and responses are more likely to stay longer and buy more products. The personalized interaction will also help them develop more confidence in your business.

The speed in which you respond can easily affect a potential buyer’s perception of you and your business. Always remember that the sender emailed you for a reason and is expecting your prompt response. Don’t give them time to find the answer, or a faster response, elsewhere.

Joe Gass @ Heritage Printing & Graphics

www.HeritagePrinting.com

Custom Cut Signs, Banners & Displays * Retail POP * Direct Mail * Marketing Materials * Publications * Branding & Creative Services

Veteran Owned and Operated

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269  704-551-0700
22725 Washington Street, Leonardtown, Maryland 20650    301-475-1700

Check out the Charlotte Chamber Interview conducted at our Charlotte Location recentlyhttp://www.youtube.com/watch?v=0_l0gHQsKJg