As you prepare for your next upcoming trade show, don’t forget the benefits of direct mail. Not only can a direct mail promotion such as a pre-show mailer increase traffic of target prospects, but it can also generate sales leads, fill conference rooms, and create awareness of an event and your participation in it.
A simple yet effective way to spice up your pre-show mailer is to include a carry card. When included with your pre-show mailing, a carry card is a printed card your prospects carry with them and present at your booth to receive an exclusive offer, such as a small gift or entry in a sweepstakes or drawing. For example, your card could say, “Bring this card to ABC Booth #345 for a free sleeve of Titleist golf balls” or “Bring this card to ABC Booth #345 to enter to win a free ipad!”
Since the prospect will carry your card to the show, it is a great opportunity to reinforce your brand image and marketing message. Don’t forget to include your booth number/location and space for the recipient to enter his/her contact information. This is also a great time to ask the prospect’s preferred method of communication (e-mail, phone, etc.).
In addition to supplementing your lead retrieval, carry cards are a great way to track your marketing efforts. You may even consider sending two different versions to test the effectiveness of your message.
Design options for carry cards are endless, and can vary from a simple supplemental insert in a mailing or a perforated tear-away option on a folded postcard, self-mailer, or brochure. If you’d like help creating a direct mail promotion that will help fill your booth with prospects, give us a call today!
Joe Gass @ Heritage Printing & Graphics
5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.heritageprintingcharlotte.com
22725 Washington Street, Leonardtown, MD 20650 * 301-475-1700 * www.heritageprinting.com
Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment
Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail
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