Monthly Archives: January 2012

Trade Show Carry Cards

As you prepare for your next upcoming trade show, don’t forget the benefits of direct mail. Not only can a direct mail promotion such as a pre-show mailer increase traffic of target prospects, but it can also generate sales leads, fill conference rooms, and create awareness of an event and your participation in it.

A simple yet effective way to spice up your pre-show mailer is to include a carry card. When included with your pre-show mailing, a carry card is a printed card your prospects carry with them and present at your booth to receive an exclusive offer, such as a small gift or entry in a sweepstakes or drawing. For example, your card could say, “Bring this card to ABC Booth #345 for a free sleeve of Titleist golf balls” or “Bring this card to ABC Booth #345 to enter to win a free ipad!”

Since the prospect will carry your card to the show, it is a great opportunity to reinforce your brand image and marketing message. Don’t forget to include your booth number/location and space for the recipient to enter his/her contact information. This is also a great time to ask the prospect’s preferred method of communication (e-mail, phone, etc.).

In addition to supplementing your lead retrieval, carry cards are a great way to track your marketing efforts. You may even consider sending two different versions to test the effectiveness of your message.

Design options for carry cards are endless, and can vary from a simple supplemental insert in a mailing or a perforated tear-away option on a folded postcard, self-mailer, or brochure. If you’d like help creating a direct mail promotion that will help fill your booth with prospects, give us a call today!

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 *

22725 Washington Street, Leonardtown, MD 20650 * 301-475-1700 *

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

Veteran Owned and Operated


Ten Great Ways to Get Your Name Out in Charlotte, NC

Many small businesses in Charlotte, NC struggle with creating visibility and name recognition, especially if their business is fairly new to the area or their budgets are tight. Aside from the traditional advertising methods, here are a few creative ways to market your business in the Charlotte area and get your name out there:

  • Promote a free seminar or presentation. For example, a Huntersville flooring business can offer a free seminar on installation techniques for laminate flooring. Participants not only learn how to install this type of flooring in their Lake Norman home themselves, but are offered special discount prices if they wish to purchase laminate flooring.
  • Volunteer to speak at a local Rotary Club or Chamber of Commerce meeting.
  • Donate your products or services to a non-profit organization, church, school, or charity.
  • Sponsor a local team, such as a community softball team. Coordinate a kickoff celebration such as a grill out or season finale party for members of the team.
  • Become actively involved in your community, coach a youth sports team or volunteer to help coordinate community events for local civic group.
  • Look for something unusual about what you do and publicize it. Send out press releases to area media whose audiences are likely to be interested in what you sell.
  • Offer your product or service as a prize for a contest or a fundraiser raffle. Contact local organizations or radio stations and make them aware of your availability.
  • Partner with a complementary business and use buddy marketing. For example, a Charlotte pet store and a pet grooming business could share advertising or run a contest together to considerably cut down the cost of business promotion.
  • Create a contest with a desirable prize that is related to your business, such as free products or free services. Not only can you draw attention to your Charlotte area business, but you can build your prospect database with names of those who register as well.
  • Start a fundraising team for a local benefit amongst your employees and create friendly competition with other Charlotte businesses.

No matter how you choose to promote your business in Charlotte, be sure to do it with a smile! After all, you never know when you will meet your next customer.

Joe Gass, President
Heritage Printing and Graphics
5900 Harris Technology Blvd, Suite G
Charlotte, North Carolina