We have a client who recently celebrated 15 years in business. Not that it matters, but 15 years is the average lifespan of a woodchuck. Being around for 15 years can be a big deal for small businesses and woodchucks.
It’s important that your customers know about your longevity. People like doing business with companies that have been around for awhile. It makes them confident you know what you’re doing. It’s that competency thing you’ve heard so much about.
Sometimes, people are shy about getting older. My mother said her birthday is “just another day.” When I’m 95, I’m going to celebrate every day as if it’s my birthday. I’m going to let everyone know that I’ve made it another day, and I’m not going to be shy about it. Party like a rock star.
You shouldn’t be shy about celebrating your business anniversary. It’s an important event and will cost nowhere near what it costs to marry off your daughter. Given all the goodwill marketing you will receive, getting out the word is extremely inexpensive. We all like inexpensive.
Start with anniversary labels. Stock labels have been around for years. Stock labels look like stock labels. If you take marketing seriously, spend a few more pennies and get some custom made. Stick them on everything. Let people know that you are established and have a strong track record. That you have been doing business in the marketplace for x number of years is an important selling feature that sets you a part from the rest of the crowd.
There are so many more ideas to help you celebrate your companies anniversary this year. We can work together to see what fits for you. Give me a call. Shoot me an email…and happy anniversary!
Heritage Printing & Graphics (by the way we are celebrating our 35th anniversary in January)
5900 Harris Technology Blvd, Suite G, Charlotte, NC 28269 * 704-551-0700 * www.heritagecustomsigns.com
22725 Washington Street, Leonardtown, MD 20650 * 301-475-1700 * www.heritageprinting.com
Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fufillment
Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail
Veteran Owned and Operated