Monthly Archives: September 2011

Do You Believe In Your Product?

Are you wearing clothes? Do you own clothes? If you do then you are like 100% of the people that you know! And every single item of clothing that you are wearing was bought somewhere, by someone. It was sold.

Ever get talked into going to a birthday party you weren’t 100% thrilled about? You got sold. Ever feed a kid an ice cream cone before dinner because of a look on a face? You. Got. Sold.

Selling makes the world go ’round. It happens in just about every single transaction between people that you can think of. From your teenager talking you into staying out late to the car dealer convincing you that you need the expensive oil change.

What made that ice cream cone sale work? Well, a lot of things actually, but one part of it was the deep sincerity on the part of the seller. Same for the person trying to get you to go to the birthday party. Those people believed in the product they were selling.

So…can you bring the same sincerity? Take a moment to see where your passion is. If you find yourself bogged down in the details and feel like you’ve lost the feeling of the sale, then take a step back and look at a kid who wants an ice cream cone. Then make the sale!

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

22725 Washington Street, Leonardtown, MD 20650 * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

Veteran Owned and Operated

The Difference Between Salad and Garbage

Dan Kennedy once said, “The difference between salad and garbage is timing.”

The same concept is true with marketing. No matter how ripe and delectable your ideas, they can quickly become unwanted garbage if they are proposed to someone who’s not in the market for your products or services.

Many businesses struggle to create a winning combination of the right customer, right offer, right channel, and right timing. While these are all important ingredients in the marketing mix, timing is often the most important factor. No matter how good your offer may be, if your customer isn’t in the market for your product or service, you message may be ignored or pushed aside.

The key to successful marketing is to create messaging that not only piques the interest of those ready to purchase today, but also builds top-of-mind awareness and curiosity for those who may be in the market tomorrow.

Now think about your marketing messages. How can you create more salad and less garbage?

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.heritageprintingcharlotte.com

22725 Washington Street, Leonardtown, MD 20650 * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

Veteran Owned and Operated