Monthly Archives: March 2011

Secret formulas, baited hooks… and the importance of compelling headlines

 
 
 
I saw this headline a few days ago: “Coke recipe still safely under lock and key in Atlanta.” I clicked on it at once. When I went to read the article, I realized I’d been subject to link bait.Link baiting is (in part) when you create a headline that is SO AMAZING your potential fish get caught on your hook. They just can’t help reading your article. In this case, it was the implication that Coke’s 125-year-old, top-secret recipe had been revealed.

People forget just how important headlines are. I’m not just talking about social media either. If your monthly newsletter has boring headlines, then how do you expect to hook YOUR fish? Writing counts. It counts on Facebook, in your blog, on Twitter, and most certainly on your printing. Boring newsletters are, well, boring.

Let me make you this offer: I will rescue you from boring headlines. When you call me, we can write some amazing headlines together. I have the experience. You have the newletter. Let’s get writing!

By the way, in case you’re interested in reading more about the story that inspired this post (the security of Coke’s secret recipe), here’s a link to a Reuters’ article detailing it all:

http://in.reuters.com/article/2011/02/15/idINIndia-54919420110215

Joe Gass @ Heritage Print & Visual

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated

 

Trust-building tips for your next new product launch

You’ve just released a great new product you’re sure will be a hit with customers… if only they’d give it a chance. So how do you convince skeptical buyers who may not know you or your business that your product is worth a chance? Here are a couple of ideas to help you put their minds at ease.

If practical, provide a free trial period of 30 or 60 days. Let the customer try your product, risk free, before committing to purchasing it. This may not be practical for all products or services, but if it is, it might be worth a try.

Offer a full money-back guarantee — no strings attached. If, for any reason, a customer is not completely satisfied with their purchase, they can return your product — no questions asked — for a full refund. An airtight guarantee like this lets your customers know you believe in what you’re selling and are willing to put your money where your mouth is. Sure, a few people might take advantage of your offer, but most will only return the item if they have legitimate concerns.

If something does go wrong and a customer returns your product, let them choose whether they’d like a refund or to have the item replaced. If they opt for a replacement, give them something extra as a free bonus for their troubles, as well. Remember, a happy customer is worth far more than the cost of the free item you’re giving away.

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Ste G, Charlotte, North Carolina  28269 * 704-551-0700 * www.heritageprintingcharlotte.com

22725 Washington Street, Leonardtown, Maryland  20650 *      301-475-1700      * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated

Editing PDF Files

Editing PDF Files

PDF files are a great way to exchange information. Not only are they small in file size while preserving original formatting, but they can also be easily viewed. While PDFs are generally designed as read-only, there are ways to modify their contents without requiring the original source file or the Professional version of Adobe Acrobat.

Here are a few examples of free websites that allow you to easily edit PDF documents:

  • PDF Escape is an online PDF editor, reader, form filler, & form designer that enables minor changes to a PDF document, such as hiding part of the file (such as a personal e-mail address) and creating hyperlinks to other PDF pages or documents.
  • PDF XChange Viewer is a PDF editor/viewer. While the free version doesn’t allow you to create documents from scratch, it does allow you to edit extensively – such as adding text or images directly on your PDF file.
  • Little PDF is a tiny PDF editor freeware which enables you to edit, read, open, print, save, convert, and view PDF files with ease.

While websites such as these are a convenient option for limited PDF editing needs, Adobe Acrobat products continue to provide the most robust functionality for power users.

Not only can we help you edit existing files, but we can also create fresh new forms, documents, and other critical business materials. Stop by today and we’ll take your worries away!

Joe Gass @ Heritage Printing & Graphics

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated