Monthly Archives: January 2011

The Enormous Growth of Social Media Marketing

The continuing growth of social media marketing

Social media marketing is becoming an important cog in the wheel of many companies’ overall marketing plans. According to HubSpot.com, U.S. advertisers spent $1.7 billion (that’s billion with a “b”) in 2010 on social media marketing. Of that, 53% was spent advertising on Facebook. Globally, companies spent $3.4 billion on social media marketing in 2010.

Pepsi — a staple of Super Bowl ads for decades — has announced that it will not run any ads in this year’s game. Instead, the company will invest more heavily in social media campaigns.

So what are the most popular social media channels for large companies? HubSpot reports that 65% of Fortune Global 100 companies maintain a corporate Twitter account, 54% host a Facebook page, 50% have a company YouTube channel, and 33% run a company blog.

Having a Facebook page, Twitter account, or blog is one thing. Keeping it active is something else entirely. Of the companies cited earlier who use Twitter, 82% post multiple tweets per week. Among corporate YouTube users, 68% upload at least one new video per month. On Facebook, 59% post at least once per week. And 36% of corporations with blogs update those blogs at least once every month.

While HubSpot focused its research on larger corporations, social media marketing is ideally suited for small businesses, too. The cost of getting started is minimal, and commitment can grow and scale over time.

If you aren’t using social media marketing, I recommend you start. If you can’t commit too much time, that’s ok. Start small, and build your efforts as time allows. Begin with a Facebook page for your company, a blog (like this one), or a Twitter account. Make a plan for adding new content regularly. And engage with customers who engage with you online.

Once you’re started, include the address for each of your social media channels on your website. Add your Twitter name to your business cards. And begin to engage with your customers and prospective customers through social media. You’ll be glad you did.

If you’d like to see more from the HubSpot study referenced in this post, visit:
http://blog.hubspot.com/blog/tabid/6307/bid/8594/Social-Media-Marketing-By-The-Numbers-Infographic.aspx

Joe Gass @ Heritage Print & Visual

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated

Sleep vs. Hibernate

Have you ever wondered what is better for your computer when it is not in use– to put it to sleep or shut down? Many people think it takes too long to wait for a computer to shut down because it must close all applications before switching off and booting up takes up time because you need to wait for each application and service to start up. The best way to save energy is to hibernate or shut down – don’t just leave your computer in sleep mode. If you are using a laptop, your battery will last longer, too.

Sleep mode keeps your session in memory and puts your computer in a low-power state so that you can quickly resume working. This power consumption is similar to when you shut down and leave the power connected. However, if the power is interrupted, the RAM contents are lost.

A better alternative is to hibernate. When your computer hibernates, it saves your session and powers down your computer (the power can be disconnected). You can un-hibernate the same way you would after shutting down. Not only does the hibernate feature not use energy, but when your computer comes out of hibernation, it returns to its previous state – with all open files and documents as they were. It’s not as fast as sleep mode, but it’s faster than a normal boot up.

Lastly, shutting down your computer will do just that… end all programs and close all files you were working on. Shutting down is good practice when you’re not using a computer for an extended period of time. As always, you should save your work frequently and reboot your computer occasionally to ensure system updates. A computer will also repair some minor operating system problems during a restart. Laptops should always be turned off during travel because your hard drive can be damaged while moving your laptop.

If you’re looking for ways to save some of your own energy, let us help with your next printing projects. Not only do we ensure fast turnaround, but you can sleep better knowing your projects are in good hands. 

Joe Gass @ Heritage Print & Visual

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated

Becoming More Customer-Centric

If you’ve ever seen the movie “Groundhog Day,” you know that Bill Murray relives the same day over and over again. It is not until he has truly changed his ways that he can move on in his life. In the business world, we don’t get to keep repeating our mistakes until we finally get it right. One of the most common mistakes many companies make is not focusing on their customers. Here are a few tips to become more customer-centric: 

  • Ensure everything your company does—from the products or services you offer to the staff who serves customers—is centered on customers and their experience at your business or website.
  • Create marketing materials that sell a solution to your customers’ problems. Focus on the customers’ needs and not your product.
  • Market using tools created for your audiences. For example, older generations often prefer traditional marketing (print ads, point of purchase displays, etc.) while younger generations often respond better to social media, e-marketing, and online shopping. Offer both options to accommodate multiple audiences.
  • Open the communication lines between your marketing team and sales force to ensure customer requests are being heard and appear in your promotions.
  • Keep an eye on your competitors and develop creative promotions that offer an extra incentive for customers to select your business over theirs. For example, “Receive 10 bonus bucks with any $50 purchase.”
  • Encourage open communication with your customers requesting feedback and suggestions. Offer options such as e-mail, surveys, toll-free number, chat forums, etc.
  • Develop a customer loyalty program that offers special promotions and incentives for return customers.
  • Offer a guarantee that not only demonstrates confidence in your products, but also gives customers a compelling reason to buy today without the fear of tomorrow.

Contact us today if you’d like help developing stunning marketing materials that speak directly to your customers. 

Joe Gass @ Heritage Print & Visual

5900 Harris Technology Blvd, Ste G, Charlotte, NC 28269 * 704-551-0700 * www.hpvisual.com

 22725 Washington Street, Leonardtown, MD 20650  * 301-475-1700 * www.heritageprinting.com

Wide Format – signs, banners & banner stands, displays, posters, wall and window graphics, vehicle and floor graphics, decals, backlit signs, point of purchase, end caps and toppers, on-site installation and fulfillment

Offset and Digital – newsletters, magazines, publications, catalogs, conference and meeting materials, brochures, rack cards, presentation folders and direct mail

 Veteran Owned and Operated