Monthly Archives: October 2010

Inexpensive Ways to Measure Customer Satisfaction


Customer comment cards are a great way to measure customer satisfaction and collect valuable feedback. Here are a few tips on how to create a comment card that will benefit your business:

  • Offer a reward to customers who fill out the comment card, such as a coupon for a future purchase or an entry into a prize drawing. This is also a great way to build your mailing or email list.
  • In addition to a drop box, enable customers to mail in the cards.
  • Ask only about things you are willing to change.
  • Share both positive and negative comments with your team on a regular basis.
  • Comment cards provide an outlet for unhappy customers to express their dissatisfaction, and give you the opportunity to resolve the issue and re-establish rapport.
  • In addition to suggestions or complaints, comment cards are also used by happy customers to offer recognition for a job well done.
  • Provide comment cards with each purchase, and also keep a stack conveniently located near your cash register or lobby area.
  • Encourage your staff to retrieve customer feedback by offering incentives for the person who receives the most comment cards each week.
  • Consider mailing comment cards to select customers who have made a recent purchase.
  • Encourage customers to visit your website for a more in-depth online survey by offering valuable incentives such as a $10 gift certificate, discount coupon, or free gift.

Look no further if you need ideas for a comment card that shows your professionalism and dedication to your business. We’re here to help with all your printing needs! 

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Heritage Print & Visual …. Improving Your Image in the Marketplace

Signs, Banners, Posters, Displays, Decals, Wall, Window & Floor Graphic, Backlit Signs, Brochures, Booklets and Publications, Marketing Materials & Direct Mail

5900 Harris Technology Blvd., Suite G, Charlotte, NC 28269,  704-551-0700

 22725 Washington Street, Leonardtown, Maryland 20650, 301-475-1700

www.heritageprinting.com  

Motivating Buyers into Action

Here’s a harsh reality every business must face: All the marketing in the world isn’t much good if the buyer fails to act. If you had a dollar for everyone who intended to call you but didn’t, you’d be far richer than you are right now. So how do you motivate your customers to pick up that phone?

There are a lot of ways to harness the ‘power of now’ (to borrow a phrase). Reply cards, self-addressed stamped envelopes, toll-free numbers, offering a gift with purchase, coupons that set a time limit or an offer limit… the list goes on. Motivating action can take a lot of forms, but setting a deadline, creating an incentive, limiting an offer, and guaranteeing satisfaction are four of the most powerful.

Setting a deadline is simple. You must act before October 1 to qualify for these prices. Deadlines are important to our very basic psychology. From tax attorney to tea shop, it is possible and desirable to create deadlines.

You know those people who say, “We’ll plant a tree if you buy this from us”? They are offering an incentive. Now, only you know the kind of incentive that will motivate your customers, so offer one, and see what happens.

Limiting the offer means offering it to only the first 20 people who come in, or the first 100 people who call. Or even something along the lines of ‘limited quantities, first come, first served.’ Limiting the offer encourages people to be first, and motivates them to act, so they don’t miss out on whatever incentive you’re offering.

Guarantee satisfaction. This goes back to credibility. Showing that you are so super confident in your product that you’re willing to offer a satisfaction guarantee pushes your credibility through the roof!

At Heritage Printing & Graphics you can trust that we will stand behind our products and services insuring that you are completely satisfied with the results that we will provide for you. 

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Heritage Print & Visual …. Improving Your Image in the Marketplace

Signs, Banners, Posters, Displays, Decals, Wall, Window & Floor Graphic, Backlit Signs, Brochures, Booklets and Publications, Marketing Materials & Direct Mail

5900 Harris Technology Blvd., Suite G, Charlotte, NC 28269,  704-551-0700

 22725 Washington Street, Leonardtown, Maryland 20650, 301-475-1700

www.heritageprinting.com