Monthly Archives: July 2010

Promoting Your Company Year Round

by Joe Gass at Heritage Printing & Graphics

Because many companies focus their marketing on Thanksgiving and Christmas sales, it is easy to feel bombarded with marketing overload during the holidays. Here are a few examples of how to use creative promotions to grab your customers’ attention and boost sales year round:

  • Happy Birthday! Take advantage of every opportunity you have to celebrate, whether it is your company’s birthday or your customers’ individual birthdays. Don’t have this information? Request it by creating a “birthday club” offering special discounts, promotions, or a free gift on customer birthdays. This is also a great way to build and update your customer database.
  • Ground Hog’s Day. While Valentine’s Day is typically the feature push during February, you can get a jump start by promoting a more light-hearted holiday. For example, a fireplace business could offer a discount promo to help customers stay warm during six more weeks of winter.
  • Earth Day. You don’t need one particular holiday to show interest in the environment. Does your company take every opportunity to print on recycled materials, use energy-efficient appliances, install solar panels for energy, etc? If so, toot your own horn and look for creative ways to reward customers who do likewise.
  • Cold weather fun. If you live in the Midwest, it may be fun to offer a promotion around the weather during the blissful month of January. For example, if yesterday’s high was 15 degrees, customers would receive a 15% discount on all purchases. Be clear upfront if exclusions apply.
  • Choose a quarterly way to highlight a target demographic. For example, seniors receive a free piece of pie with $5 purchase in April. College students receive a free pitcher of their favorite beverage with a large pizza in October. Families receive a 15% water park admission discount for groups of four or more in August.
  • Help your community with goodwill promotions. Offer discount coupons or free gifts with donation of a non-perishable food item, gently used clothes, or blood bank donations. Many people forget that non-profit organizations need donations and support year round.
  • Other ideas… Has your spring sprung? Overhead door companies could offer a discounted garage door replacement to promote the kick-off of spring. Enjoying the dog days of summer? A doggy-doo cleanup company can help you relax by offering summer promotions to clean up your yard.

If you’d like help creating marketing materials to advertise your low-cost, high return promotions, give us a call today! We’re full of unique print ideas to increase sales year-round.  

Heritage Printing & Graphics, Inc.                                                  Improving Your Image in the Marketplace

Banners, Signs, Displays, Decals, POP, Wall and Window Graphic Brochures, Booklets, Publications, Marketing Materials & Direct Mail

5900 Harris Technology Blvd, Suite G, Charlotte, NC 28269

22725 Washington Street, Leonardtown, MD 20650

*We specialize in wide format, offset and digital printing.
*Veteran Owned and Operated.
*Our house papers are recycled, FSC certified & Made in America.
*We have received over 100 print quality awards during the past 15 yrs
*GreenWorks certified for environmental responsibility.


Employee Training Tips for Success

by Joe Gass at Heritage Printing & Graphics

It’s no surprise that well-trained, productive employees are the key to business success. Whether you are creating an employee handbook or various training materials, here are a few tips to consider:

  • Think of employee training as an investment rather than an expense. While training can be costly up front, it’s a long-term investment in the growth and development of your employee team.
  • Consider making continuing education the responsibility of one person in the department, who updates all training materials and staff members on current policies, procedures, and the technology relevant to the department.
  • A well-written employee training manual ensures that every employee receives the same information about the rules of the workplace, your employees will know what you expect from them (and what they can expect from you), and you’ll buy yourself valuable legal protection if an employee later challenges you in court.
  • Create quality printed training materials, since they become valuable resources for trainees to refer to again and again once training is over. For example, if you are training an employee on an important piece of equipment, incorporate visual images that illustrate functions, examples, and example how-tos.
  • Consider organizing your training materials in a three-ring binder with easily identifiable tab dividers to make it easier to update and organize information.
  • Keep the reader in mind and avoid corporate terminology.
  • Provide blank pages or white space for employee notes.
  • If there are policy or procedure changes, consider distributing a brief information sheet (or training alert) and ask employees to update their training binder. Offer follow-up training if there are any questions regarding the change.
  • To ensure your training materials are read, consider testing trainees and offer rewards for top performing employees.
  • While a well developed training manual promotes consistency and ensures that important details are addressed, remember that a training manual should not replace a human trainer. It is simply a tool to assist both the trainer and trainee.

Considering your company will only be as successful as the people you work with, you can rest assured we can help you reach your goals when you trust your printing projects with us.

Heritage Printing & Graphics….. Improving Your Image in the Marketplace


Signs, Banners, Posters, Displays, Decals, Wall, Window & Floor Graphic

Brochures, Booklets and Publications, Marketing Materials & Direct Mail


5900 Harris Technology Blvd., Suite G

Charlotte, North Carolina 28269



22725 Washington Street

Leonardtown, Maryland 20650



Veteran Owned and Operated

Receipient of the coveted GreenWorks certification for environmental responsibility. 


Notice:  It is okay to print this article. Paper is a biodegradable, renewable, sustainable product made from trees.  Growing and harvesting trees provide jobs for thousands of American men and women.  Working forests are good for the environment, providing clean air, clean water, wildlife habitat and carbon storage.