Monthly Archives: March 2010

Add a Memorable Touch to an Upcoming Presentation

Presentation Booklets

If you’re looking for a way to add a memorable touch to an upcoming presentation, creative presentation materials are a great way to reinforce your message and keep key information front of mind. Presentation materials can vary from a simple handout stating key points to an in-depth booklet or binder with additional information. Here are a few tips on preparing presentation booklets your audience will appreciate receiving:

  • Use printed materials to recap your presentation and provide additional details that may help the audience understand the subject matter in greater depth or answer frequently asked questions. This is especially helpful if you have a data-heavy presentation.
  • If you have several printed items to distribute, organize them in a booklet, folder, or binder. In addition to presentation information, consider including your business card, brochures, and other relevant information.
  • Use creative design to make your materials visually appealing while reinforcing your brand image.
  • Prepare more copies than you think you will need to ensure everyone in your audience receives a copy. If you run out, be sure to get their contact info so you can send them a copy.
  • Don’t forget to include contact information should an attendee have questions following the presentation.
  • Hand out printed materials at or near the end of your presentation to avoid competition for your audience’s attention.

Remember that your presentation materials will reflect on your company image and your own professionalism, so take time to make them complete and professional. If you need creative ideas for presentation booklets, stop by Heritage Printing & Graphics today. We’ll help get your creative juices flowing and ensure your marketing materials make a lasting impression.

Joe Gass

 5900 Harris Technology Blvd., Suite G, Charlotte, North Carolina 28269 * 704-551-0700/888-910-9914 

22725 Washington Street, Leonardtown, Maryland 20650  * 301-475-1700/888-777-9776


Veteran Owned and Operated

Receipient of the coveted GreenWorks certification for environmental responsibility.


Trade Show Sales Tips

July 14, 2009

Trade shows typically produce lower-cost leads than other communications strategies. They’re the best vehicle for a new company in the Charlotte area to attract its first customers and the most cost-effective way for small manufacturers in the Caroliinas with specialized products to find prospects.

Many times, small companies lack the resources to discover which companies need their product. At a  industry trade show, hundreds, if not thousands, of people may walk by you booth.  Those interested in your company’s products or services will probably stop to talk, pickup printed literature, view video clips and allow you to make a case for buying your product or service.

In the Charlotte area we are blessed with an incredible facility and staff at the Charlotte Convention Center that attracts convention and trade show traffic from all over the world.   Charlotte area businesses have ready access to displaying your capabilities to people who have flown or driven thousands of miles to come to the big show.

Local, company-promoted specialty shows, such as bridal fairs, equipment shows, home and garden shows, and boat shows, offer another popular option. If you’re a member of the local chamber of commerce, you might even consider hosting a booth at the next business after hours event.

Whatever trade shows you decide to attend, make sure you let Heritage Printing and Graphics help you develop a compelling trade show display that will attract prospects to your booth.   Then let Heritage help you design printed materials that will help you depict your product or service in a professional, attractive way.   Use these brochures and catalogs to highlight your competitive advantage, and provide a way for prospects to contact you to request more information.  So attenders of the trade show do not forget you, allow us to help you select advertising specialities that will keep you top of mind well after the trade show is over.

Joe Gass, President
Heritage Printing and Graphics
5900 Harris Technology Blvd, Suite G
Charlotte, North Carolina