Monthly Archives: August 2009

Newsletter Do’s and Don’ts

Newsletters Are a Great Way to Keep in Front of  Customers and Prospects

Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Here are some tried and true newsletter do’s and don’ts:

People Like:

  • Interesting subjects
  • Short articles
  • Good visuals
  • Easy-to-skim designs
  • Bulleted lists
  • Content telling how to make money, save time
  • Clear organization
  • Calendars
  • Offers, benefits

People Don’t Like:

  • Intimidating pages
  • Disorganized information
  • Long, continuing articles
  • Overly frequent mailings
  • Irrelevant content
  • Impersonal tone
  • Receiving multiple copies
  • Chaotic page design
  • Too many pages

If you’re looking for unique ideas or expert advice on how to create a newsletter, or simply spice up your current newsletter, give me a call @ 704-551-0700 or email me at carolinasales@heritageprinting.com. Not only can we provide you with inspiring ideas and printed examples; we can also help you create a powerful newsletter that will boost sales and stay within your company’s budget.

Joe Gass, President
Heritage Printing and Graphics
5900 Harris Technology Blvd, Ste G, Charlotte, North Carolina, 704-910-9914
www.heritageprintingcharlotte.com

22725 Washington Street, Leonardtown, MD, 301-475-1700 www.heritageprinting.com